PageSpeed Insights & the importance of website speed

About a year ago, Jesus Mendes, the SEO director of Mail Online, woke up with a shock: a core update from Google had caused his website - one of the world's most visited online newspapers - to lose half of its traffic. And it did so overnight. Learn more about PageSpeed Insights, and how you can use it to avoid performance sins... readmore

The 10 most important parameters of your WordPress performance

The web is teeming with tips and tricks on how to optimise your WordPress performance. Unfortunately, explanations and evaluations of the relevance of the various adjusting screws quickly fall by the wayside. We show you the important starting points and adjusting screws - in a sensible order and with context. This way you can achieve success especially quickly. In the meantime, we have already worked on ... read more

Optimize WordPress: How to analyze your website in 7 seconds

If you want to optimize WordPress, some measures are crystal clear, well-known and proven effective. But even supposedly optimized websites often still have potential. Therefore, it is worthwhile to look beyond Google PageSpeed Insights and Co. Because many performance tools deliver true data gold mines that allow a very extensive analysis - if you know what you're looking ... read more

Instructions: Switch WordPress multilingual to WPML Multidomain

You need WordPress multilingual? There are different variants of implementation. In the form of a path within the URL (, as a subdomain ( or as a multidomain. Each language receives its own domain. From an SEO perspective, this is the best option for multilingualism with WordPress and WooCommerce. Our choice at FirmCatalyst fell on multidomains for precisely this reason. This is ... read more

Why the New York Times only has a PageSpeed Insights score of 52

Some of the biggest and most successful WordPress sitesworldwide, such as the Wall Street Journal or People Magazine, perform enormously badly in Google's PageSpeed Insights . And this despite the fact that their business model depends on good performance. This is despite the fact that their business model depends on good performance. Using the New York Times as an example, I explain to you why you can neglect the PageSpeed optimization score and what concrete advantage your ... read more

WordPress 5.0 vs. 4.9 - The Performance Test

The update to WordPress 5.0 is just around the corner. However, the exact release date depends on when the new WordPress editor, alias "Gutenberg", is ready for the WP core. Many WP users are worried about problems with plugins, themes and the performance of their siteafter the update. For this reason, we have taken a look at the ... read more

How to survive your WordPress website 75,000 views per minute

Meanwhile, a good 65 percent of all websites run on WordPress. Nevertheless, WordPress is often still smiled at as a small content management system (CMS). But WordPress does not have to hide at all. Especially not when it comes to high performance. What WordPress can do here, we show you today. WordPress & High Performance - a few examples The following ... read more

Why Google's Brotli Compression Algorithm is a Real gzip Alternative

Who wants to bake smaller rolls? - All WordPress professionals who want to deliver their website as quickly as possible. For some time now, a technology called Brotli has been very popular. In this article we explain how it makes your website faster and what it has to do with Switzerland. Currently, there are various compression methods. ... read more

Cloud & Heat: World record in energy efficiency! - The new energy revolution?

The climate targets are high, as is the growth in data centres. The world must become climate-neutral in a good 30 years. The company Cloud & Heat shows how both can work together. This week we had the privilege of attending the inauguration ceremony of a new Cloud & Heat data centre in Frankfurt. The concept is absolutely ... read more