WordPress under HTTPS: How a simple certificate makes your pages faster in one fell swoop

There is a persistent misconception that HTTPS makes WordPress slow. In fact, the opposite is true: thanks to HTTP/2, SSL-encrypted pages are sometimes extremely accelerated. And thanks to free SSL certificates and integrated installations, it has never been easier to switch WordPress to HTTPS. And that's a good thing, because HTTP pages will soon have some disadvantages ... read more

Testing Google Test My Site: What Is This Performance Tool Really Good For?

With PageSpeed Insights and Webpagetest, Google has been providing webmasters with two powerful tools to improve the performance of their websites for quite some time. At the end of 2016, a third tool, Test My Site, was added. Now Google is giving it an update - time to take a closer look. With PageSpeed Insights you can ... read more

The heart of any good performance analysis

For a successful online business or blog, it is essential that you know how fast your website loads and how you can optimize WordPress to that end. However, good analytics tools provide tons of data. Especially the waterfall charts are not easy to read. Today, I'm going to show you three simple tricks that can help you learn more with just one ... read more

Shut up Google PageSpeed! Fix the most important error messages

Google PageSpeed Insights is an excellent tool to quickly get an overview of the optimization potential of your sitewebsite. Today I'll show you how to use this potential and increase your PageSpeed score. However, you should not slavishly follow the Google results. Because the PageSpeed error messages are not always useful. Our colleague Caspar Hübinger has ... read more

These two WebPagetest functions you did not know yet - but you should use them regularly

Webpagetest.org is probably the best free tool for measuring your page load time. Because WebPagetest is incomparably more powerful than its direct competitors. And that is mainly thanks to two functions: The possibility to compare websites and the long-term comparison. This article is part of a series on measuring and evaluating the loading time of your web pages. In the previous articles we have ... read more

Webpagetest: Tame the test monster and analyze your website performance

Webpagetest.org is probably the best and most comprehensive free tool for measuring your page load time. Unfortunately, it provides a lot of very complex data. Today I will show you what you have to set, how you can bring order into the data jumble and which parameters you need for a professional analysis. Because only if you know how your customer projects and your own ... read more

More feeling please when testing website speed

The loading time of a website is important. No question about it. For the user experience and the conversion. But for the visitor, it is not the actual loading time that is decisive, but the perceived website speed. Because a user experiences a website without knowing the measured values. The perceived loading time is therefore an important value for optimising the conversion and bounce rate. We show how you can ... read more

3 tools with which you can really measure your page load time correctly

How fast does my site load? This is one of the central questions in performance, UX and search engine optimization. When answering this question, you should rely on the right tools. Because only a few tools provide really good data. Today I'll introduce you to the three most powerful ones and show you how to use one of them, Pingdom. ... read more

The School Grades Dilemma: A Typical Problem in Performance Comparison

Evaluating the performance of your own website is very easy today. One or two clicks and Google or another service spits out results with concrete suggestions for solutions. Wonderful. At least for the first optimization run. But at the latest when it comes to fine-tuning, changing hosters or cleaning out WordPress, it becomes important to understand which tools actually measure the loading time and ... read more