Metaverse and Web 3.0 - The Next Digital Revolution?

"This is what 2021 will look like!" That was the thought of every person who walked out of the cinema after watching Back to the Future for the first time. But while we are still a long way from flying cars and hoverboards today, a completely different facet is developing with increasing speed into the defining feature of the modern world: digital space. How ... read more

AI Marketing: How Artificial Intelligence can Boost your Business

AI Marketing creates a competitive edge. Artificial Intelligence (AI) is a key factor for future competitiveness. AI is already changing the way companies create content for their online business. Many talk about its use, but few use it. In this article, you will learn about the advantages of artificial intelligence and ... read more

Social Media Monitoring: The Most important Basics and Tools

The social web is not just a marketing channel, it can help you with customer service, reputation management, market research and more. That's exactly what social media monitoring is for. In this article I explain what it does, how to get started and how to find the right tools. What is Social Media Monitoring? With ... read more

Green Marketing: Better Google Rankings and Competitive Advantages

Whether we call it green marketing, ecomarketing or substainable marketing - all three terms pursue the same goal: an ecology-oriented planning and implementation of marketing activities. In this article we dive deep into the world of green marketing and look at its benefits and challenges. At the outset, it is important to note that green marketing is not ... read more

Featured Snippet Guide: How to Highlight your Google Search Results

The Featured Snippet is probably the most prominent and controversial feature displayed in Google's search results. In this post, I explain what the featured snippet is all about, how it affects click-through rates and how you can prevent your content from being displayed there if necessary. What is the ... read more

How to Make your Food Blog Successful

Our customers Anja & Matthias Würfl write an extremely successful food blog. How did they manage that? What can you learn from this for your blog project? And what should you keep in mind when it comes to SEO? Find out more in their guest article for wp unboxed. Cook a dish, take photos with your mobile phone and write a few lines about it. Then text and ... readmore

Why so Many Blog Articles are Bad – And How you Can Do Better

Are you sometimes disappointed by the content that is hidden behind the top positions of the search engines? Or are you looking for ways to improve your own copywriting skills? Then look no further. In this post, I'll explain everything you need to know about good blog articles. When I write in ... read more

TikTok Marketing for your Business: Target Groups, Trends and Strategies

Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn: if you don't keep your finger on the pulse, it's hard to keep track of all the social networks. But that's exactly what social media and marketing management, self-employment and entrepreneurship are all about these days. One platform that has stood out in recent years is TikTok. ... readmore

Optimize and Change your Meta Description in WordPress: What to Watch Out For

This article deals with an important topic in search engine optimisation (SEO), namely the optimisation of your meta description (usually called meta description). In this article, you will learn what you need to consider and how you can store and change the meta description in WordPress. What is the Meta Description? The meta description belongs ... read more