Social Media E-Book

New e-book: Social Media for Agencies & Freelancers

Your content will only be recommended to others if you use the right networks and have the right social media strategy. But how do you find the best methods and tools for your target group? Our new e-book Social Media for Agencies and Freelancers - written by Jan Tissler - guides you step by step to more visibility.

All companies, agencies and freelancers want to bring their content to the forefront in social networks. It is becoming increasingly difficult to stand out from the mass of postings - all the more important is an individual but also targeted social media strategy. The following questions, among others, are important:

  • How do you use your scarce social media resources in the most targeted way?
  • Which social networks bring the best possible visibility, while keeping the effort manageable?
  • What content on social media is suitable for promoting your products or services?
  • Can you measure whether the measures are actually financially worthwhile?

Our e-book will help you answer these questions, among others. You can download it here. Experienced content expert Jan Tissler guides you step by step through the world of social networks.

Social Media Marketing E-Book
A preview from "Social Media for Agencies & Freelancers

Jan shows you which social media content will really resonate with your target groups, for sustainable success on the right channels. The e-book gives you this knowledge:

Choose the right platform

As an agency or freelancer, you usually don't have the resources to be active on all social media platforms. So you have to prioritize. But where is your effort really worthwhile? And where are your target groups and potential customers?

Rather, invest your resources in a few presences (or even just one) to address these three important pieces of advice:

  • Be active and interact in the respective networks - don't just show yourself as a "sender". You will only be able to do this if you schedule time accordingly.
  • Be sensitive to the specifics of the network and know the expectations of the users there. So you need to get a feel for what works and what doesn't.
  • Focus primarily on the functions that make the respective offer special. Experiment a lot at the same time.

So you have to decide what to focus on and what you might even leave completely to the left. We'll tell you how you can narrow down the selection and what suits you and your offers.

Social networks in comparison

Should you rather rely purely on business networks like LinkedIn or Xing? When, on the other hand, are Facebook, Instagram & Co. worthwhile? Or even Twitter, Snapchat, TikTok, Pinterest? And what about video formats like YouTube?

On the one hand, you need to know as much as possible about your target group(s) in order to make a well-founded selection. On the other hand, you should be able to assess what the various social media networks actually offer you, what character they have in each case, and which users you will find there.

Another basis for your decision should be concrete numbers from two perspectives:

  • How successful is what you've been doing up to now?
  • How successful are others in your industry?

In the e-book, we show you how you can combine both perspectives using concrete examples. In the end, you'll find the two or three networks that bring you joy, but also boost your business.

Social media monitoring

Social networks are not only a marketing channel, they can also help you with your customer service or support, reputation management, market research and more. That's exactly what social media monitoring is for. It keeps you up to date with what is being said about you, your company and your products on social networks.

You can also keep an eye on this for your competitors, or generally for your subject area and your industry. You can draw a variety of conclusions from what you learn from social media monitoring, and you can use the knowledge you gain in different ways - you can find out more about this in our e-book.

In any case, social networks are not just a channel for sending, but also for receiving. Once you've chosen the right social media platforms for you, it's not enough to just post there regularly. At the same time, you want to be aware when others post something that is important to you.

And that's exactly what this chapter is about: Learn step by step which topics are currently becoming trends and how you can profit from them. At the same time, we'll show you how to identify suitable influencers who can help you "spread the word" about your messages.

Hashtag Influencer Research Twitter
Finding suitable influencers via social media

Social selling

The social web can be a good way to draw attention to yourself and attract new customers. However, there are a few points to keep in mind so that you don't come across as pushy in social selling, but as trustworthy and helpful. Your potential customers are on platforms such as Facebook, Twitter or Instagram, to

  • keep up to date on interesting topics and people
  • Not to get bored
  • to distract themselves from more important tasks

In most cases, purely promotional content doesn't really fit into the concept. But the good news is that both aspects - the interests of your target group and your offers - can be combined. Then you won't be perceived as an annoying advertising channel, but as a competent contact with the right content.

In his e-book, Jan shows you exactly how social selling works, how to build engaging social media profiles, and how to link to your content marketing.

Series of articles or e-book

You can download the collected knowledge from our social media e-book here. Alternatively, the content is also available as individual blog posts:

Our social media e-book tells you which content works on the individual networks and how you can expand your strategy. Jan and we wish you every success in implementing the measures, as well as in designing your channels!

And another tip: Here you can find an overview of all e-books from Raidboxes. From building an online store with WooCommerce to targeted customer acquisition and WordPress performance.

Your questions about social media

What questions do you have about social media or the e-book? Feel free to use the comment function. You want to be informed about new posts on the topic of online marketing? Then follow us on Twitter, Facebook, LinkedIn or via our newsletter.

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