Whether we call it green marketing, ecomarketing or sustainable marketing – all three terms pursue the same goal: ecologically orientated planning and implementation of marketing activities. In this article, we take a deep dive into the world of green marketing and look at its benefits and challenges. To begin with, it is important to realise that green marketing is not limited to sustainable products or companies. There is more room for manoeuvre here. However, it is essential that the environmental friendliness of products and, above all, the sustainability of the production chain itself should be promoted. Green marketing – more than self and customer reassurance? The topic of environmental protection has never been more relevant than it is today. This … Continue reading Green marketing: Better Google rankings and competitive advantages