New in Sales at RAIDBOXES: Laura

Michael Firnkes Updated on 21.10.2020
8 Min.
RAIDBOXES  Laura
Last updated on 21.10.2020

We want to spread the word about RAIDBOXES and attract new customers. Important drivers for this are our sales team and our FREE DEV Partner program. Now Laura is on board with active sales support. Welcome to the best WordPress hosting team!

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Laura, what do you like about distribution? I mean, it's not like the job's right for everyone.

That is certainly true, from various aspects. However, I have to differentiate somewhat. After all, not all sales are the same, which is sometimes a cliché in your head. I personally like first and foremost contact and exchange with potential new and existing customers, i.e. with people. I also love to analyze needs and advise. In order to find the perfect solution together, which is tailored as precisely as possible. If there is nothing to analyze or the solution is "only" good in the end, I find it hard to stand 😉

As a result, some very close contacts are established that last for years. In the past I have also worked in classic "sales jobs". In the sense that pressure and numbers were the only things that counted. Including a Hire-and-Fire mentality and the complete ignoring of customer needs, sometimes in extreme form. So I always quit after the shortest possible time, because that's simply not who I am and I can't represent.

Sales is also exciting for me because there are new challenges every day. And because the mind works non-stop on how to make life even easier for your customers. Sales is fun when the environmental factors are right. This aspect was also important to me when, in my previous positions, I managed a small sales team and gave sales training courses. These were accordingly also based on a philosophy of authenticity and achieved very good effects. I think also because they have freed the employees in a certain way.

You support our partner program FREE DEV. How do you want to promote it?

Right, that FREE DEV program is super exciting and really a win-win situation for everyone involved. I already have some ideas in my head to make this even more widely known. For this purpose I want to dive into the world of our FREE DEVs in the first step and get to know them, preferably every single one 😉. In order to be as close as possible and to understand the daily work routine with all aspects, requirements, procedures and needs.

I also want to collect feedback regarding our program and of course the hosting itself. Here, too, my aim is to align the program as closely as possible to what our partners need and want. Not only with the FREE DEV program but in general it is important for us to be "on the pulse" and in direct exchange with our freelancers, agencies, shop operators and companies. In order to take up ideas and partly also implement them in the shortest time possible.

Based on this, a variety of ideas can then be developed to make the program even more popular and present. From new program services to webinars, events and cooperations, I already have a few things in my head that I could imagine.

You say, "I'm not a hard-core saleswoman." What makes a good sales pitch to you?

Did I put it that way? 🙂 I think, of course, one should tend to be more of an extroverted type of person. But also have a lot of empathy. I see that as an absolute prerequisite, in addition to excellent product knowledge and of course a professional approach. You should want to and be able to think and feel your way into the customer (i.e. the people).

In this respect, a successful approach for me always consists first and foremost of building a relationship. Asking questions, listening, getting to know the other person, thereby understanding the need and the personality behind it. I also find it important to refrain from placing an order if it is clear from the outset that it is not the best solution for the client. You have to maintain integrity. Sales in my personal definition means that it makes no difference in terms of empathy whether I talk to my family, friends or customers. At the end of the day, we are all people and want to be treated well.

RAIDBOXES  trusted shops
Comments from our customers on the support of RAIDBOXES

Therefore I do not separate this value when it comes to professional or private life. In general, I always see sales first as consultation and exchange. If there is a good product and I can put the customer in the picture in such a way that he makes the mental connection between the product and the solution of his problem, then it is a very nice flow for bothsites .

In sales, we take a very close look at new employers. Why did you RAIDBOXES switch?

That's true, and it has always been a challenge for me to find the right employer. One of the reasons is that I have never understood the "logic" of hierarchies. In my opinion, many companies in Germany lack flexibility and innovation, new models are either not implemented or not really lived. Maybe that was one of the reasons why I lived abroad for a total of nine years and worked freelance in some cases. Things are not yet so completely "professionalized" there, but this makes them much more dynamic, more things are moved in less time.

My stomach RAIDBOXES knew right from the start - maybe for the very first time ever - that it fits perfectly! In our slogan "Be free and wild and creative!" I immediately found myself. And when I took a closer look at our homepage, products and Philosophy I immediately understood that this was actually a result of the mission we want to fulfil for our customers. On the one hand there is the productwhich is not only clean, honest and powerful (the dream of every distributor!), but which was also developed with heart and soul. It always has the claim to keep our customers' backs free and to provide freedom. I am always happy when I can advise someone on the phone, because these points have so far sloshed across my face in virtually every conversation as feedback!

On the other hand, there is the corporate culture, the values and the cooperation at RAIDBOXES . The values that stand above everything in my life are freedom, loyalty and authenticity. When Torben Johannes and I asked how they would describe their "baby", their company, the motivation behind it in one sentence, the words freedom and loyalty (in the sense of giving something back to the world) were immediately mentioned, Sustainability etc.). At that moment I knew: Besides the great product, these are also my people and my environment, that fits 110 percent.

A big point in the decision was also the Holacracythat is really lived. This means the possibility to develop further and to take on projects and more responsibility in an uncomplicated way. And last but not least, I liked the option that I could in the home office and can also work in Münster.

How did your orientation go? And how do you process the vast amount of information?

The training of Marcel and Johannes was very well prepared and structured in stages. I got an insight into the sales department as well as into the "big picture" and all other areas of the company. There was also a lot of information about RAIDBOXES the company, its culture and values. I personally liked that very much.

The calmness, calmness and patience with it was fantastic and helped a lot in the new situation. The amount of information is indeed huge, or rather proportionally in a very short time - my head was buzzing. So it helps if you put the vast amount of information into a written structure from day one. You can then go through it again later, with a little more calmness.

Have you had your first customer contact yet? And are there any differences to your previous jobs?

Yes, I already have contact with both new customers who plan - and Product advice as well as to existing customers and also some "my" FREE DEVs. There are definitely differences in contact and communication. Before I was partly active in other industries (5 star hotels, BMW event marketing, language learning software), the clientele was definitely different. Just like in my previous job in Sales & Business Development in a newly founded European IT start-up, where I was mainly in contact with CTOs of larger companies.

The contact is a little more... formal. I find the contact with our customers, agencies and freelancers very uncomplicated and refreshing. Open and expressive in the sense that in almost every phone call I get exuberant feedback on RAIDBOXES our product and also on the consultation. In addition, even in short conversations, people like to brainstorm together quickly; overall, communication is more dynamic than in other industries. That is already a great start!

What is your first impression of RAIDBOXES and the team?

It's just wonderful! At the same time exactly as I had wished for and even better than I would have imagined 🙂 Despite being a medium-sized company, the start-up spirit still RAIDBOXES prevails at 🙂. At the same time, the company is very well organized, structured and everyone gives 110 percent performance. In addition, you get everything you can think of to productive and healthy needs work.

I'm a very social person. The contacts one has in working life - be it customers, be it the team - make a big difference and influence me. Here I have the feeling for the first time that I can "arrive" in this respect. The team is very colourful. At the same time, the common thread after my previous impression is that each individual RAIDBOXES fits in with the values and the basic idea of Everyone I have got to know better so far is very warm, simply great!

RB Team
A part of the team of RAIDBOXES

The values that we RAIDBOXES represent are actually lived internally. Everyone is very open and friendly, and I get immediate help if I have questions. For the first time I have the feeling that I am not "at work" but "working with friends". This is a small but far-reaching difference. And it makes a lot more productive and efficient.

You work remotely, near Hamburg. How do you get along with working from home office?

Exactly, but I am well "trained" in this respect, as I have been continuously from the home office work. In this respect, for me this is already normality, for which I am very grateful. Because for me it was a real liberation, because in previous jobs where I had to work non-stop in a "classic" office, I always went half mad.

In my home office and in my quiet working environment I am much more relaxed and above all more productive. I can concentrate on my current tasks and projects there. In addition to the common tools, most of which I have used in the years before, order and self-discipline are definitely an important factor. Fortunately, these are very pronounced with me. Furthermore, it helps me to keep my home office well organized (also visually).

I structure my to-dos and lists well and always have them up to date. Sometimes, of course, there's no contact with my colleagues, but that's also RAIDBOXES great. I can go to the office in Münster at any time and work with the rest of the team.

What do you do when you're not RAIDBOXES working for?

I like to do sports, cook comfortably and meet with friends. Together with my parents, I'm still catching up on a lot of the time we didn't have during my years abroad. During the first Corona wave I also regularly did neighbourhood help for my older neighbours, which I will certainly continue to do in autumn and winter.

Apart from that I generally like to be outside, sometimes I drive longer distances by car. Especially to the sea, as I miss the vastness and freedom after all the years I have lived abroad on the beach, but now and then 🙂 Next I want to refresh my buried languages, which I once spoke fluently (French and Spanish). And I want to start dancing again, which has fallen by the wayside over the years.

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Michael takes cake care of the areas of content and mental health at RAIDBOXES. He has been active in the blogger and WordPress community since 2007. Among other things as co-organizer of WordPress events, book author and corporate blog trainer. He loves blogging incredibly, professionally but also privately. Michael works and writes remotely from sunny Freiburg.

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