RAIDBOXES is Getting Bigger. New to the Team: Michael Firnkes

4 Min.
Michael Firnkes introduction interview
Last updated on 21/02/2020

WordPress , WooCommerceand Content Marketing - these are the strengths of Michael Firnkes, who supports the RAIDBOXES team from now on. So you can look forward to new articles, e-books and professional tips from him. To let you know who exactly is behind the new content, we asked Michael a few questions.

How did you get in to WordPress?

Originally purely as a blogger. I first had to look up: In 2007 I started my first blog (God, I'm getting old)), besides my actual job. The whole thing was successful quite quickly, and I started my own business with my blogs. At that time it was still easy to make a living from it. At the most, you only got headwind from the community, like at my first WordCamp session on "Earning money with blogs". The good old blogosphere...

Today it is the other way around, with monetization issues being among the most popular. Much of the private blogosphere has become too thoroughly optimized and too profit-oriented. In the manner of "Getting rich quickly without effort" - *yawn*. Professionally it has helped me of course. I got all my knowledge about online and content marketing through blogging.

As a computer scientist I quickly "slipped" into the WP scene at the same time. Among other things I co-organized WP camps in Berlin (we weren't allowed to call it a WordCamp). Jobs followed for WordPress and WooCommercecompanies: The virus had infected me.

What brings you RAIDBOXES and what will you do in the team?

After five years of professional blogging for a company, I wanted a change of perspective. One thing was clear: I wanted to be back in the environment of WordPress andWooCommerce. RAIDBOXES I had already noticed an exciting company at the WordCamps.

Besides my employment I also give seminars on blog and content marketing, mostly for larger companies. Again and again it says there: "We would like WordPress but IT forbids it". Good and secure hosting is the basic prerequisite for WordPress also asserts itself in the pro environment. I like the mission of RAIDBOXES , to support freelancers, agencies and startups. When I heard that the team was looking for content support, I was immediately interested.

Together with Leefke I take care of the content marketing and the blog, especially the topic WooCommerce.

What is your first impression?

Professional work, with a great team. At my last employer, I worked purely from home and rarely saw my colleagues. I enjoy working remotely. Especially blogging gives me the necessary peace and quiet. But I have noticed that I miss the togetherness. I won't be in Münster very often, because I'm writing from home (now Freiburg) again. But much more often than before.

Tip: Michael knows the challenges of remote work or the (temporary) home office. Read his article on the topic here Working RemotelyAdvantages and disadvantages for employees and companies.

And I am now working in a small but fine marketing team. That means I get professional feedback on my content, can work out the so-called content strategy together and put it to the test. I know what great services company blogs provide. But only if they focus on added value and personality. This is already the case with RAIDBOXES us. That was the basic requirement and the most important argument for my application.

What are you looking forward to most?

Besides working together with my colleagues: The return to WordCamps, now also to WCEU in Berlin. It tailed off a bit for the last two years. There are some to whom I want to say "hello" 🙂 and that I can deepen my knowledge and contacts in the direction of WooCommerce. I still hope that in D/A/CH a small community will form sometime, like in WordPress. However, WooCommerce users "tick" differently. Let's see, maybe I can help.

Otherwise, I'm looking forward to writing books again. That was also my entry into the blogger world with "Blog Boosting". I don't have the time to write real books anymore, but I'm RAIDBOXES going to design one or the other e-book.

Which (WordPress )Topics currently interest you the most?

At my private blog I first cursed aboutGutenberg, today I love I do. Collaboration in blogging has long been a dream of networked authors. I am curious to see where the journey is heading.

In the subject of hosting of WordPress & WooCommerceI have to fox myself first. I do have a healthy basic knowledge, but my blogs were hosted by various cheap hosters - for lack of an alternative at that time. However, I know how much better you can do it with support, like at RAIDBOXES 😉

And I observe how the users of WooCommerceprofessionalize themselves. The times are over, when the system was only suitable for small shops. WordPress as a basis and "Blog-CMS" is perfect there. Because every online shop - like every portal at all - needs very good content to keep up with Amazon & Co. Here I have blogged about it.

That means: I am looking forward to webshops that finally offer more than just meaningless product descriptions and horrible usability. The first ones have already understood this game. In this respect, blogging and online selling is a perfect combination.

What do you do when you're not blogging?

I take care of my small family, am out and about in the vineyards in the Kaiserstuhl, or take an online break from meditation and yoga. So just the opposite. It helps me "get down." And to stop thinking 24/7 online. Meanwhile I deliberately switch off the computer sometimes. Since then I'm much more structured and enjoy writing more again.

After a long pause I also blog privately againalbeit irregularly. I can pursue my passion professionally and privately, that's the nice thing about blogging and WordPress 🙂

Dear Michael, thank you very much for the interview. We are very excited about your valuable input for content marketing and are looking forward to our readers finding more content on the topic "WooCommerce" soon. 😉

As Head of Content Marketing, Leefke always has the RAIDBOXES magazine "wp unboxed", the newsletter & the social media channels in her sights. That's why she always knows the latest developments in the WP community. Unfortunately she is rarely to be found in Münster nowadays. But Hamburg is said to be rather nice too.

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