2019’s web design is going to be bold: We will see deliberate asymmetry, high-contrasting colors and color gradients with unconventional proportions. Human illustrations will continue to be popular. And still, designers focus on mobile first – a design strategy that is first oriented towards smartphones and tablets. Let's set what other trends are here to stay in 2019. Human illustrations are also in vogue. All this is accompanied by the "Mobile First" principle. Thereby the web design is first oriented on smartphones and tablets and only in the second step on the desktop view.
Web design trends do not come from nothing. Rather, they develop in response to the ever-changing preferences and needs of your website visitors. In 2016, the web design trends have created the "medium screen" with very practical elements such as flat form e.g. Google's Material Design or perhaps Apple Design Resources as well as the user-friendliness of the operation of mobile telephones rightly took centre stage.
In 2017 we could observe the first concepts in web design with bright colours and shapes, which should bring a more emotional and dynamic character. In 2018 the Web Design Trends then completely under the sign of bevels, colourful gradients and flat design with targeted drop shadows. Today I would like to take a look into the future and present you the 10 most promising web design trends for 2019.
High-contrast colour gradients will continue to have their raison d'être in 2019 and will certainly continue to increase. Gradients are now very advanced and are developing into more harmonious color palettes and more subtle uses than perhaps their first version under Microsoft Office. On the platform Gradient Hunt you can, for example, create your perfect gradient and download it as PNG.
For some time now, gradients have been adapted and implemented by some of the largest companies. Keep in mind that Instagram logo from 2016 , Apple Music. Colorful gradients add illustrations and graphics to your website more dynamics and thus emotionality who in turn are very good salespeople. In the meantime there are already whole CSS libraries, which contain finished gradients for your website and are economical in their resources.
Maybe 2019 will finally be the year in which we will finally move away from generically photographed, often kitschy stock photos with unauthentic-looking Alibi office staff ...will be saying goodbye. The latest design trend to illustrate people uses exaggerated proportions and rather human-untypical colour schemes to create wonderfully unrealistic figures in the form of exciting illustrations. Regardless of whether the look is more caricature-like or cubist, creative interpretations of human figures throughout the web are likely to continue to grow in 2019.
Colorful 3D shapes, stains, building block sculptures and the like are now one of the predominant web design trends for 2019 and give you the feeling of returning to your kindergarten or art class. Web designers and agencies are now all too happy to stack and superimpose geometric shapes in a playfully abstract way to simply create attention-grabbing websites.
This web design trend lets your visitors' fantasies run wild and increases the positive association with your website. More creativity and openness included, especially for the digital economy like agencies, designers and freelancers who earn their daily bread on the net.
Although backgrounds with recurring patterns were very popular in the early days of the Internet, they fell victim to the flat design and increasingly minimalist layouts. But especially smaller and colourful patterns are making a strong comeback. Both as dynamic graphics rather in the background of a website and as additional illustration in whole graphics.
You can always find nice examples at dribble.com. The platform is my personal first choice to get inspiration and to regularly deal with the latest web design trends.
With realistic perspectives and proportions the isometric representation of your products or services proves to be an absolute eye-catcher on your website. These miniature scenes are an excellent way of storytelling and building a sense of community.
The 3D models are a welcome change to the popular flat design and minimalistic graphics, which most websites make use of. 3D models express love for detail and yet remain abstract enough to be suitable for almost any kind of branding or story.
Rastered layouts and graphics have reached their final acceptance in web design in 2018. In 2019, we will see more grid layouts that play with overlapping of individual areas at one point or another. If this looks chaotic to you, it may seem correct at first glance, but in the end that's exactly the goal of this design. The rather untypical grid of the layout makes sure that you spend more time with the content. Ergo, longer attention span and therefore longer time spent on your website.
Although different elements are not arranged symmetrically, the appearance often appears anything but unaesthetic. Grid layouts unite brutalistic tendencies, called "Web Brutalism"with the web design trend of minimalism that we all know. Often the shapes harmonize very well with various side elements. For example, they give a flat design more depth, but site also leave more room for the important "White space".
Magazine and newspaper collages are a thing of the past, but multimedia collages are becoming increasingly popular online. Abstracts Collages are elements from many other current web design trends such as geometric shapes, illustrations and color gradients and are more than just the sum of wildly pieced together graphics. They are a good way to combine different elements and significantly increase the attention of your visitors.
You also set yourself apart from the masses when you look at the current web design trends of recent years. I personally had to get used to this mostly "wildly mixed bunch" for some time. In the meantime such collages but a successful change in the web design mash, which ready-made web construction kits like Jimdo , WIX too often, I'm afraid.
With the term "Mobile First" is altogether the concept for web design and the conception of website design. The Mobile First Concept provides that views optimized for smartphones and tablets in particular will be developed first and then successively supplemented. This Mobile Firststrategy follows the trend that more and more visitors surf your website with their smartphone or tablet and not mainly with their desktop or laptop computer as in the past.
In the meantime, Google has also significantly increased the importance of Mobile Firstagain, since the world's leading search engine provider made the so-called "Mobile Friendliness" an important ranking factor in 2016 and later even the "Mobile Index" as the primary index(!). Instead of the desktop version, the mobile version of your website is now crawled primarily by the Google Bot.
Thus, the Mobile Firstconcept may have a massive impact, positive or negative, on your search engine optimization, which you should consider in a redesign in any case. Newer elements like the Voice Searchthe search via voice input and the Website Speedthe performance of your website, continue to increase independently of current Web Design Trends in importance. You should consider these aspects in 2019 for the optimization of your web design.
The Brutalism style or "Web Brutalism" is a web design trend, which has been around for several years now and, contrary to all assumptions, continues to gain supporters. As the name already suggests, it is a particularly sweeping form of design elements, which are usually presented in stark contrast to other elements on the website. A good example would be the complementary contrast, which actually ensures that certain colour combinations, such as blue-orange or even red-green, harmonise very well with each other.
Brutal Design, on the other hand, deliberately merges the least fitting colour combinations and elements to create exactly this kind of "brutal design". Meanwhile, there are also larger start-ups and companies that are jumping on this design trend to stand out from the broad mass of repetitive web designs. Even entire platforms, via well-known and not so well-known websites, have now easy to find on Google. Personally, I still can't quite get used to this form of web design, but I am curious about the importance of this design direction in the future.
As briefly indicated above, trends come and go year after year, whether in fashion or web design. In my opinion a good thing, because this way our business never really gets boring! It's already different with the performance of your website. It is now one of the most important ranking factors for Google - the search engine with the largest market share worldwide.
Google now communicates quite openly how important the fast output of your website is in order to be listed accordingly high in the SERPs (search result pages). Accordingly web design is only one of the necessary factors. In order not to go beyond the scope of the really big topic of website speed optimization and the page speed tests necessary for optimization, I recommend our 35+ sites strong Performance E-Book with all our experience as Your WordPress hosting experts and our WordPress hosting comparison with over 250 test results from real user websites.
What do you think the Web Design Trends for the year 2019? I look forward to your feedback and other exciting ideas.