webdesign trends mobile first

The best 10 web design trends 2019: colour gradients & mobile first

The web design trends for 2019 are deliberate asymmetry, high-contrast colours and colour gradients with unconventional proportions. Human illustrations are also in vogue. The whole thing is accompanied by the "mobile first" principle. The web design is oriented first to smartphones and tablets and only in the second step to the desktop view.

The Best Web Design Trends 2022

Want to know what's hot in the world of web design? Here are the most important web design trends 2022 that you should definitely know. Have fun!

Web design trends 2019 don't happen by chance. Rather, they evolve in response to the ever-changing preferences and needs of your website visitors. In 2016, web design trends embraced the "medium of the screen" with very practical elements such as flat design e.g. Google's Material Design or even Apple Design Resources as well as the user-friendliness of mobile phone operation have rightly come to the fore.

In 2017, we saw the first web design concepts with bright colours and shapes that were intended to have a more emotional and dynamic character. In 2018, the web design trends were then all about slants, colourful gradients and flat design with targeted drop shadows. Today, I would like to take a look into the future and present you with the 10 most promising web design trends in 2019.

Web design trend #1: Strong colour gradients

Web Design Trends 2019
Strong colour gradients are high on the 2019 web design trends agenda.

High contrast gradients will continue to have their raison d'être in 2019 and will certainly continue to grow. Gradients have come a long way and are evolving into more harmonious color palettes and more subtle use than perhaps their first version in Microsoft Office back in the day. On the platform Gradient Hunt, for example, you can create your perfect gradient and download it as a PNG.

For some time now, gradients have been adapted and implemented by some of the biggest companies. Think of the Instagram logo from 2016 or Apple Music. Colourful gradients breathe more dynamism and thus emotionality into illustrations and graphics on your WordPress website, which in turn are excellent salespeople. In the meantime, there are already entire CSS libraries that provide ready-made gradients for your WordPress website and are economical in terms of resources.

Web Design Trend #2: People

Web design trends 2019: Human illustrations

Perhaps 2019 will finally be the year we finally say goodbye to generically photographed, often cheesy stock photos of inauthentic-looking token office workers. The latest design trend to illustrate people uses exaggerated proportions and rather humanly atypical colour schemes to create wonderfully unrealistic characters in the form of exciting illustrations. Whether the look is more cartoonish or cubist, creative interpretations of human figures across the web are likely to continue to grow in 2019.

Web Design Trend #3: Abstract Geometry

Web design trends 2019: Abstract geometry

Colourful 3D shapes, spots, building block sculptures and the like have become one of the predominant web design trends in 2019 and make you feel like you're back in kindergarten or art class. Web designers and agencies are now only too happy to stack and overlay geometric shapes in a playful, abstract way to easily create eye-catching websites.

This web design trend lets your visitors' imaginations run wild and increases the positive association with your WordPress website. More creativity and openness included, especially for the digital economy such as agencies, designers and freelancers who earn their daily bread on the web.

Web Design Trend #4: Dynamic Patterns

Web design trends 2019: Patterns

Although backgrounds with recurring patterns were very popular in the early days of the internet, they fell victim to flat design and increasingly minimalist layouts. But smaller and colourful patterns in particular are making a strong comeback. Both as dynamic graphics rather in the background of a WordPress website and as additional illustration in whole graphics.

You can always find beautiful examples at Dribbble.com. The platform is my personal first choice to get inspiration and to deal with the latest web design trends on a regular basis.

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Web Design Trend #5: Isometric Designs

Web design trends 2019: Modern collages

With realistic perspectives and proportions, the isometric representation of your products or services proves to be an absolute eye-catcher on your WordPress website. These miniature scenes are an excellent way to create storytelling and build a sense of community.

3D models are a welcome change from the popular flat design and minimalist graphics that most websites make use of. 3D models express attention to detail while remaining abstract enough to be suitable for almost any branding or story.

Web Design Trend #6: Grid Layouts

Web design trends 2019: grid layouts

Gridded layouts and graphics have reached their final acceptance in web design in 2018. In 2019, we will see even more grid layouts that play with overlapping individual areas at one point or another. If this looks chaotic to you, at first glance this is correct, but ultimately this is exactly the goal of this design. The rather untypical grid of the layout ensures that you spend more time with the content. Ergo, longer attention span and thus longer dwell time on your WordPress website.

Although various elements are not arranged symmetrically, the appearance is often anything but unaesthetic. Grid layouts combine brutalist tendencies, called "web brutalism", with the web design trend of minimalism we are all familiar with. Often the shapes harmonise very well with different page elements. They lend more depth to a flat design, for example, but also leave more room for the all-important white space on the other site .

Web Design Trend #7: Modern Collages

Web design trends 2019: Modern collages

Magazine and newspaper collages may be a thing of the past, but multimedia collages are becoming increasingly popular online. Abstract collages are elements from many other current web design trends such as geometric shapes, illustrations and colour gradients, and are more than just the sum of wildly thrown together graphics .They are a promising way to combine different elements and significantly increase the attention of your visitors.

In addition, you distinguish yourself from the masses if you have kept up with the current web design trends of the last few years. Personally, I had to get used to this "wildly thrown together pile" for some time. In the meantime, however, such collages have become a successful change in the web design monotony that ready-made web construction kits like Jimdo or WIX unfortunately too often bring with them.

Web Design Trend #8: Mobile First

Web Design Trends 2019: Mobile First

The term "mobile first" is used to describe the overall concept for web design and the conception of website design. The mobile first concept provides for a view optimised for smartphones and tablets to be developed first and then successively supplemented. The mobile first strategy thus follows the trend that more and more visitors surf your WordPress website with a smartphone or tablet and not, as in the past, mainly with a desktop computer or laptop.

In the meantime, Google has once again significantly increased the importance of mobile first, since the world's leading search engine provider made the so-called "mobile friendliness" an important ranking factor in 2016 and later even made the "mobile index" the primary index(!). Instead of the desktop version, the mobile version of your website is now primarily crawled by the Google Bot.

Thus, the mobile-first concept may have a massive impact, both positive and negative, on your search engine optimization, which you should definitely take into account during a redesign. Newer elements such as voice search and website speed, i.e. the performance of your website, are becoming increasingly important regardless of current web design trends. You should therefore consider these aspects for the optimization of your web design in 2019.

Web Design Trend #9: Web Brutalism

The best 10 web design trends 2019: colour gradients & mobile first
The Gerrit Rietveld Academie focuses on Web Brutalism.

The brutalism style or "web brutalism" is a web design trend that has been around for a few years now and, contrary to all assumptions, continues to gain supporters. As the name already suggests, it is a particularly expansive form of design elements that are usually displayed in stark contrast to other elements on the WordPress website. An illustrative example would be the complementary contrast, which actually ensures that certain colour combinations, such as blue-orange or red-green, among others, harmonise excellently with each other.

Brutal design, on the other hand, deliberately blends the least appropriate colour combinations and elements to bring about exactly this kind of "brutal design". Meanwhile, there are also larger startups and companies jumping on this 2019 web design trend to stand out from the broad mass of repetitive web designs. Even entire platforms, about well-known and not-so-well-known websites, are now easy to find on Google. Personally, I'm still not completely comfortable with this form of web design, but I'm curious to see what status this design direction will receive in the future.

Web Design Trend #10: Website speed

As briefly mentioned above, trends come and go year after year, whether in fashion or in web design. In my opinion, this is a good thing, because it means our business never really gets boring! The performance of your WordPress website is a different matter. It has become one of the most important ranking factors for Google - the search engine with the largest market share worldwide.

Google is now openly communicating how important it is for your WordPress website to be output quickly in order to be listed high in the SERPs (search results pages). Accordingly, web design is only one of the necessary factors. In order not to go beyond the scope here with the really big topic of website speed optimization and the pagespeed tests necessary for optimization, I recommend our 35+ page performance e-book with all our experiences as the No. 1 WordPress hosting specialist as well as our WordPress hosting comparison with over 250 test results from real websites.

What do you think are the web design trends for 2019? I look forward to your feedback and other exciting ideas.

Your questions about the web design trends 2019

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