Website Builder WordPress

Pro Theme: The WordPress Website Builder Test

Pro by Themeco is not the first WordPress website builder I have used. And yet it convinces me more in some areas than other page builders for WordPress have done. Here is my overview of the advantages and disadvantages.

Pro is a website builder for WordPress that makes it very easy to put together websites. The advantage of such website or page builders: You don't need any programming skills to customise your postsand pages. Pro has not yet reached the popularity of the classic WordPress page build ers such as Elementor or Divi, but from my point of view it is still worth a look. Let's take a closer look at the reasons why:

  • What is Pro, how does it work and what are the disadvantages?
  • Advantages of Pro for use as a website page builder
  • Difference between Pro and X
  • Modern Sliders - Premium Course and Expansion Pack

What is Pro for WordPress and how does it work?

In combination with the ready-made templates and the Design Cloud, Pro is easy to use for beginners because the user interface is very intuitive. The professional look makes it a pleasure to work with, I use it for many WordPress projects.

Because with a website builder, the focus is quickly on creativity instead of on the purely technical level. You no longer have to worry about technical aspects.

The only limitation is your own experience. That's the beauty of the core framework of Website Builder: You're not limited to a certain style or type of functionality. I can build anything I want with them.

Pro theme Design Cloud
Various header templates from the Design Cloud

With Pro, the code is so well written from my point of view that client projects for which I have created websites rank at the top of Google and Bing for many long and exact keywords after a short time and rank for their topic. See the tutorial on keyword analysis here at wp unboxed.

Pro can become very complex depending on the project

Pro may not be suitable for every website, every project and every customer. Especially when the projects become more complex - and more background knowledge of WordPress, HTML and CSS is needed - it could be tricky. 

The code and functions are very well documented and there are enough Themeco support members in the forum to give a good answer within a day or two. If you want it to go faster, the search function in the forum is also sufficient.

The licence fee of $79 per website (single use licence) or $399 (unlimited use licence) for an unlimited number of websites is no bargain and probably not suitable for every budget, but for me personally it was still worth it.

Advantages of Pro as a website page builder

I love having a real-time preview of the site I create or update with Pro's WYSIWIG editor Cornerstone. Unlike other WordPress templates where you have to edit the content blindly. Cornerstone consists of only two parts: Workspace and Preview Area.

Pro theme Workspace
Cornerstone workspace and preview area

Working with these two areas feels similarly fluid to Photoshop:

  • Individual customisations are easily possible, from editing the code for each individual site or even each individual element. 
  • Unique Style: I can create 90 percent of my clients' websites with Pro, and they all look individual and unique. No two websites are the same.
  • Easy Plug & Play: You can start editing immediately, as it is easy enough even for beginners to edit the text or image content. Individual elements can be moved by drag & drop.
  • Fast & Furious: Without any performanceplugin I have a GTMetrix score of more than 85 percent. Other themes I have tried, on the other hand, have a score of around 60 per cent.
  • Design Cloud: With access to individual design elements, entire pre-built sections or pages that can be easily modified, Pro can be used by anyone regardless of web design experience.
  • Support: In my experience, the customer support is competent and fast. In the forum, the team usually responds within one day.
  • The documentation on the functions is very helpful - I always go there first before I ask a question in the forum. Because there I get my answers immediately.
  • Free extensions: Pro contains a range of useful tools and plug-ins in an extension library for free use.

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Difference between Pro and X

The Pro and X products both offer practical functions for creating modern websites. Here are the common features of the two versions:

  • Stacks: You can choose between four different design stacks: Integrity, Renew, Icon and Ethos. Good as a starting point and for beginners, as each design has its own unique styling.
  • theme Options: This global control panel allows you to customise the appearance of your website. Here you can find options such as typography, colours, layouts and make changes to the blog and portfolio.
  • Portfolios: Create several different portfolio pages to give your creativity free rein. Whether for art or photography, you'll find the right layout for your project.
  • Cornerstone: The simple drag and drop feature gives you control over the design, pages and posts. Simply drag the desired elements into the page preview and edit the content directly in the live preview. After saving, the content is immediately online.
  • Colour, Font & Templates: Here you can create and save page-wide typography presets and colour palettes. The big advantage is that you can use the content templates such as design or settings as templates elsewhere or simply export them to use them on another website.
  • Global Blocks: For me personally, one of the best features that saves a lot of time. With global blocks, you can create specific content blocks that are repeated throughout the website but managed in one place. When you make changes, they are applied to all instances.

Now for the differences. If you need to get things done quickly, the Design Cloud is a design library with many professionally designed assets created by the Themeco team. The library is constantly being expanded. X-users have access to site, content and preset templates, Pro-users to site, header, content, footer and preset templates.

The main difference is Cornerstone and the new grid editor. Cornerstone includes its own header, page, footer, layout builder and grid editor. Pro users have access to everything and Cornerstone is natively integrated into the theme . X users, however, need to install Cornerstone as a separate plugin and manage it (it is included with the purchase of X).

Pro theme Grid Element
Different layouts in the grid editor of Pro

Pro's grid editor allows you to create highly customised and complex layouts based on the CSS grid specification. It is displayed as a grid in the element library. Themeco's Grid series guides you on YouTube through everything you can do with this innovative tool.

Who is Pro suitable for?

While both beginners and advanced users can use Pro, because we all have to start somewhere. But it is especially helpful for professionals or those who want maximum control over all options. You can create as many custom headers and footers and layouts as you like to assign to different parts of your website - ideal for creating landing pages, unique designs and engaging (sales) funnels

For example, if you want to override the template for a single blog post in X, you need to use a childtheme, be familiar with the WordPress template system and equally familiar with editing PHP files for this to work. In Pro, you can design these templates natively with the Elements collection and assign them all within one tool. This can be used for blog archives, blog pages, taxonomy archives, shop pages, product pages and more.

With the amount of control Pro offers, you have the freedom to create anything you can imagine. The possibilities are only limited by your imagination and experience. Just like X, you can import premium assets from the Design Cloud and add your own custom code via live editors if you wish.

Who is X suitable for?

If you are a designer:in, content creator:in or developer:in and prefer to have more stylised choices (stacks) built in, then X gives you a good starting point to create a website quickly. X includes pre-built headers and footers from which you can choose. It also has a diverse selection of design assets that you can import from the Design Cloud with one click.

Malicious tongues would claim that X is a bit outdated and less modern. And that it would be better to start with Pro. However, this depends on your requirements and skill level. Regardless of whether you are starting from scratch or are a pro, you can create good-looking websites with minimal effort.

Modern Sliders Expansion Pack

Create sliders directly in Cornerstone with elements you already know and love? No more need for third-party plugins that bloat your code and make your site slow? The advantage of this slider, in my view, is that the other WordPress website builders don't really offer a good solution here. Either the options are so limited as to be unattractive. Or the plugins are so bloated that you need a degree to use them.

Pro theme Native Sliders
The sliders in Cornerstone

My conclusion on the Pro WordPress Website Builder

You want to create a real-time representation of websites in the browser, in the style of WYSIWYG ("What You See Is What You Get")? Pro is based on an app-like design and development environment, with WordPress as the basis. From the header to the footer and everything in between, I'm having fun creating websites again.

The best thing for me: you don't need any other annoying plugins or additional addons. Pro has been the biggest time saver for our design studio so far. I'm excited to see how it develops in the future. Have you already tried the WordPress Website Builder? I'm happy to hear your opinion in the comments.

What questions do you have for Christopher? Feel free to use the comment function. You want to be informed about new postson the topic of WordPress and WooCommerce ? Then follow us on Twitter, Facebook, LinkedIn or via our newsletter.

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