WP-News: 6 GDPR -Tips for your email marketing & our WP Session Eraser

Leefke Krönke Last updated 14.01.2020
3 Min.
WordPress  News 59
Last updated 14.01.2020

There's been a lot going on in the past two weeks: WCEU livestream tickets are available again, Google is changing the security instructions in Chrome, and the coming into effect of GDPR is leading to some absurd actions. In addition, we have six last-minute GDPR measures for your email marketing and introduce you to our new privacy feature for RAIDBOXES customers - the WP Session Eraser.

Email Marketing GDPR

What GDPR Means For Your Email Marketing

After weeks of uncertainty, frustration and despair for many website operators and entrepreneurs, the time had finally come last Friday: GDPR came into force. But don't worry, this doesn't mean that you have to stop sending your marketing emails completely. In her guest article, Vivien Beischau from Newsletter2Go reveals six measures and tips that will help you make your email marketing GDPR -compliant and avoid fines.

WP Session Eraser

GDPR -compliant with our WP Session Eraser

Against the background of the GDPR basic principle of data economy, you should store as little personal data as possible. We help you to implement this principle in your WordPress sessions. With our WP session eraser, you can determine in your RAIDBOXES dashboard with just a few clicks in which interval the session data of your users will be deleted.

Free GDPR Guide for agencies, freelancers & website operators

WordPress

Follow the WCEU from your sofa at home!
WordCamp Europe 2018 will take place in Belgrade from 14 to 16 June. A regular ticket costs a fair 40 Euros and includes admission for both conference days - including snacks, drinks and lunch - plus Contributor Day and Afterparty. If you can't make a trip to Serbia or are only interested in selected sessions, just register for a free livestream ticket.

WordPress is only good for small websites? As if!
Outside of the WordPress community, there is still a misconception that our favorite CMS is only for blogs and small websites. Luckily, there are enough examples to convince doubters of the opposite. The colleagues at WPLift have come up with a list of 21 well-known brands and companies that use WordPress .

Security

"Bye bye!" green lock
Google has announced that, as of September, Chrome will no longer display the green "Secure" security notice for HTTPSsites . The recently introduced "Not Secure" for HTTP-sites , however, will not only remain - it will even be highlighted in red starting with Chrome 70. "Users should expect that the web is safe by default, and they'll be warned when there's an issue," Chrome Security product manager Emily Schechter writes on the Chromium blog.

Business

The GDPR cabinet of absurdities
In recent weeks, the General Data Protection Regulation has driven us all crazy. The great general uncertainty and panic has now taken on bizarre proportions at some companies, associations and website operators and led to questionable GDPR measures, blunders and ridicule. The colleagues from Heise Online have entertaining examples of such GDPR absurdities in store.

Performance

Meta descriptions are getting shorter again
After Google recently increased the maximum length for meta descriptions, there is now a new change according to the colleagues from Yoast: "While Google showed snippets with long meta descriptions (around 320 characters) in the past few months, the snippets are now back to their old length (between 150 and 170 characters)". So if your snippets are over 155 words long, you'd better shorten them again, advises SEO expert Marieke van de Rakt.

As Head of Content Marketing, Leefke always has the RAIDBOXES magazine "wp unboxed", the newsletter & the social media channels in her sights. That's why she always knows the latest developments in the WP community. Unfortunately she is rarely to be found in Münster nowadays. But Hamburg is said to be rather nice too.

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