On this autumnal morning there is of course the latest WP news for you: The Gutenberg editor convinces the first skeptics, Matt Mullenweg faces critical questions and a case study gives insights into successful content marketing for "unsexy" products. In addition, we show you how to properly perform an SEO audit and have productivity hacks in store for you.
In 8 steps to the SEO audit - instructions for website operators
An SEO audit is the ultimate test of your website to assess the current level of search engine optimization and technical optimization. Roughly speaking, all OnPage and OffPage factors of your website or online store are scrutinized down to the smallest detail. SEO expert Dominik Stein, who regularly conducts audits for his clients, shows you step by step how to check the status quo of your search engine optimization yourself.
Onboarding: Pick up your new customers optimally in 5 steps
Onboarding is where you systematically integrate your new customers into your workflow and pave the way for effective collaboration. Thus, it plays an important role in the sales process and you create a seamless experience - from the first point of contact to the follow-up. After all, the real potential lies in lasting customer relationships that are characterized by mutual trust. Viktor Fink from the agency bitseven reveals how you can win over new customers in 5 steps.
Productivity Hacks: Get more done with less stress
There are people who tirelessly and unstoppably complete one task after another. Their days seem to have considerably more than 24 hours. Have they sold their souls in a deal with the devil? Or do they simply know something I don't? Jan Tissler from UPLOAD Magazine is dedicated to the topic of "Productivity (lack)" and has valuable tips on how you can manage to work more productively.
WordPress
Don't hate Gutenberg!
Matt Medeiros - known from his podcast Matt Report - gives in his video tutorial six good reasons why you should stop hating Gutenberg . Although he was a critic of the new WP editor himself in the beginning, he now has convincing pro-arguments and some tips ready. Check out Gutenberg Times for the video plus transcript.
On Monopolies & Power in Open Source Communities
Matt Mullenweg, CEO of Automattic - the company behind WordPress.com - faces critical questions from David Heinemeier Hansson - author of the Ruby on Rails framework - in a one-hour podcast. The conversation is in response to a biting tweet from Heinemeier Hansson about Mullenweg's future plans for WordPress. You can listen to the entire conversation here.
Online Marketing
Case Study: Blog traffic increased by 650%
The content manager of a motor oil store describes the concrete measures she and her team took to increase the traffic of the company blog by 650 percent in just two years - despite the "unsexy" product. The interesting case study, including practical tips, can be found on the Moz blog.
SEO is possible without expensive tools!
The well-known online marketer Neil Patel has compiled a list of free SEO tools for keyword research, content marketing, rank tracking, link building and technical SEO. While some are more for English-language content, many of the tools can be used across languages.
Business
Create your own brand!
As an entrepreneur or freelancer, you are often concerned with where and how to win customers and convince them of your merits. But the basis of your success starts earlier: with your brand identity and positioning. Marketing expert Andreas Lutz tells you step by step how to successfully differentiate yourself from the competition.
Images: Carl Heyerdahl, Raidboxes
