WordCamp Zurich 2019: New Faces for WordPress and WooCommerce

Michael Firnkes Last updated 10/23/2020
7 Min.
WordCamp Switzerland
Last updated 10/23/2020

WordCamp Zurich #WCZRH impressed with 50 percent first-time visitors. Our review reports on grilled hosters, digital WordPress nomads and the daily struggle with WooCommerce.

Bigger, even more interactive and with exciting sessions: Compared to 2015, the camp's organizers have managed to increase the number of participants once again. RAIDBOXES was there last weekend as a sponsor. Our WordCamp Zurich recap at a glance:

Session: Pains and Gains With WooCommerce

WooCommerce was much more in demand as a topic at WordCamp Zurich than I know it from other camps. This was confirmed in the conversations with WP professionals and agencies. More and more potential customers realize projects in the area of eCommerce - from the classic shop to the distribution of services and events. Because WooCommerce can do much more than normal webshops. Accordingly, the demand for suitable service providers is increasing.

Tip: You want to work with the leading shop system in the future? Then take a look at our article WooCommerce for freelancers & agencies. It tells you more about the possibilities and business models.

Enrik Berisha gave in his session "Pains and Gains with WooCommerce" exciting insights into the everyday life of his agency for WooCommerce and WordPress . At the moment only WooCommerce and Shopify are growing, the other systems are stagnating. "But the Pains with Shopify are much worse than with Woo", says Enrik. But he also doesn't like the "software as a service model": "As Shopify grows, the service automatically becomes more expensive".

Products are quickly created and integrated with WooCommerce . But then it often gets tricky...

Nevertheless, Enrik sees numerous construction sites at WooCommerce . We know these just as well from our support:

  • Multilingualism: Manual intervention is necessary for projects with WPML and Polylang. In addition, there is chaos with the permalinks and duplicate product pages(SEO sin). With multilingual shops, customers regularly underestimate the effort for the implementation and for the translations (products, buttons, Theme etc.). Then the finished multilingual feature is often removed again.
  • Multicurrency: Several currencies in one shop? With three languages and three currencies, this results in nine different versions of site . And with caching, incorrect versions and thus incorrect final prices are quickly displayed.
  • Caching: If you exclude individual WooCommerce-sites from caching, then the system often slows down. This is especially tragic for online shops. See our performance recommendations for WooCommerce.
  • Bulk-Price: Scale and quantity prices can only be solved with additional Plugins. But even then, the scaling is often missing, e.g. according to attributes or delivery times.
  • Point of Sale (POS): Just quickly implement a pop-up store? That becomes a challenge with WooCommerce .
  • Multistock: Online shops quickly have two or more different warehouses. Or they want to include a local store in the logistical planning. This is also not possible with the standard from WooCommerce .

However, the main problem for Enrik remains: At WooCommerce everything can be solved via Plugins . But these very often do not work together, because they do not come from a single source. This is particularly difficult for a commercial approach. Because every termination costs money.

If a social button on site doesn't work because of a Plugins , that's not so bad. If the shopping cart completion does not run in the shop, then that is tragic.

is his summary on this point. Because especially in a web shop, performance is crucial. A negative user experience not only leads to more cancellations in the checkout process, it also reduces the recommendation rate.

"Three seconds of loading time is accepted there. After that, the conversion goes down by 12 percent for each additional second" - Enrik explained during his session. Especially Plugins from third-party providers would very often slow down here. For example, payment interfaces or solutions for multilingualism.


His final recommendation:

Test your WooCommerce configuration very thoroughly. Then stick to your personal Plugin setup.

See our tip on templates in WordPress and WooCommerce. Likewise on testing and Staging. It is grossly negligent to run WordPress or WooCommerce without a separate testing environment and backups. One wrong setting in a Plugin or a new extension that is not compatible with the rest, and your website is crippled. This may not be so easy to undo.

Tip: You can find more tips on WooCommerce in our 70+ sites strong e-book WooCommerce for professionals. It is aimed at freelancers, agencies, WP professionals, but also at beginners.

Session: Location-independent independence with WordPress

Michael Hörnlimann was once employed in a Swiss web agency. Today, he works completely independent of location, in countries like Bolivia or Portugal. He realizes projects with WordPress and WooCommerce as a so-called digital nomad. At the camp he gave an insight into his life:

WordCamp Zurich Digital Nomad
Michael Hörnlimann presents its Digital Nomadism

On the benefits of working as a digital nomad, Michael says, "The flexibility in this lifestyle is tremendous. So is the quality of life." It has also changed him personally:

I have become much more open and approach people openly ... I have also become more loyal. Especially when it comes to other cultures. Because this lifestyle allows me to get to know them authentically and for a longer period of time.

His tips for living a location independent life are mainly:

  • Start slowly and in small steps.
  • So if someone is still working classically and full time in an office, there may be a home office option. See our tips for working remotely.
  • Classic fields for digital nomads are graphic design, web design, social media and online marketing.
  • A financial buffer is especially important with this lifestyle.
  • The places of work must have a good infrastructure. For example, a fast internet connection but also good shopping facilities.

Want to learn more about the work of digital nomads? Read our interview with Michael. In it, he gives detailed tips for working with WordPress from other countries. Equally exciting: The blog post from Jan Tissler about typical freelancer mistakes and how to avoid them.


Session: Roast My Host

Around 80 participants wanted to know how web hosters deal with typical customer problems. And how they can assess the quality of their service provider. Our support hero Tino from RAIDBOXES as well as representatives from Cyon, infomaniak and AlpHosting were there. The panel was moderated by Lucas Radke from Plesk.

Web hosting comparison
"Roast my Host" with our supporter Tino (2.f.R.)

It was about missing brackets in the source code, backups, disabling and the right selection of Plugins, trawling through logs, modified .htaccess files but also hacked WordPress sites . The questions hardly made the four representatives sweat. From therefore applies: "Roast my Host" passed.

Only occasionally did the different approaches to solutions become visible, for example between shared and managed hosting for WordPress . Especially in the areas of performance and page speed. Some representatives recommended the use of Plugins for caching. RAIDBOXES relies on the integrated approach here. Similarly for the security of WordPress : For malware removal, the other host refer to external service providers. We offer this as an additional or even integrated service (in the plan Fully Managed).


We supported WordCamp Zurich as Bronze Sponsor and Microsponsor. Already at the "Sponsor Dinner" on Friday evening there were exciting discussions about WordCamp Asia, the development of WordCamps in Switzerland and of course about the latest developments of WordPress .

WordCamp Zurich
Tino and me at our booth (picture: Dax Castellón)

On Saturday, the table of RAIDBOXES was very well attended. Numerous WP professionals but also agencies from Switzerland and Germany took the chance to talk to Tino and me about performant WordPress Hosting as well as our FREE DEV program and affiliate commissions. Especially our tools for developers were in demand. For example, for cloning WordPress projects with preconfigured Plugins, settings and Themes.

We were especially pleased with the interest in our e-book WooCommerce for professionals - in the printed version. By late afternoon, all copies were gone. This also shows us that WooCommerce is "coming" as a topic.

WooCommerce book
Our book on WooCommerce for WP professionals

WordCamp Recap: #WCZRH in numbers

The WordCamp took place at Technopark Zurich, just like in 2015, when there were around 200 registrations. The numbers of this year's camp:

  • 240 registrations
  • 200 participants
  • 23 Speaker
  • 27 Volunteers and Orga
  • 30 percent women, with a significant increase compared to the last WordCamps in Switzerland

Also particularly nice: 50 percent of the participants were at a WordCamp for the first time. This shows that it's by no means always just the same group of "old hands" at WordCamps. The organizers managed to get almost 100 new faces excited about WordPress and WooCommerce .


At this point many thanks to the team. Especially to Nick Weisser, Gerd Zimmermann, Christian Zumbrunnen, Silvan Hagen, Claudio Rimann and Michael Hörnlimann, with whom we had a great sponsor contact.

WordPress community in Switzerland

The annual WordCamps in Switzerland are now set. The next WordCamp Switzerland will take place on 21 March 2020 in Geneva. See

There are further WordPress Meetups in Baden, Bern, Fribourg, Lausanne, Lucerne, Lugano, Monthey, Neuchâtel, Schaffhausen, Sion and St. Gallen. More information in the overview here.

WordPress Switzerland
The WordPress Meetups in Switzerland (Source © GoogleMaps)

The WordPress -Meetup Zurich has over 800 members. However, due to time and organizational reasons, there are no regular monthly meetings so far. The team would therefore be happy to have you join! You can find more information at https://wpzurich.ch/community/.

Here you can read more voices and sessions of the #WCZRH:

You have also written about WordCamp Zurich? Post the link in the comments and we'll add it to the list.

You have questions about WordCamps or the community in Switzerland? Feel free to use the comment function. You want more tips about WordPress and WooCommerce? Then follow us on Twitter, Facebook or via our newsletter.

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