WordCamp Zurich 2019: New Faces for WordPress and WooCommerce

Michael Firnkes Last updated on 23.10.2020
7 Min.
WordCamp Switzerland
Last updated on 23.10.2020

The WordCamp Zurich #WCZRH impressed with 50 percent first-time visitors. Our review tells stories of grilled hosters, digital WordPress nomads and the daily struggle with WooCommerce.

Bigger, even more interactive and with exciting sessions: Compared to 2015 the Orga of the camp has managed to increase again. RAIDBOXES was there last weekend as a sponsor. Our WordCamp Zurich Recap at a glance:

Session: Pains and Gains With WooCommerce

WooCommerce was much more popular as a topic at WordCamp Zurich than I know from other camps. This was confirmed in discussions with WP professionals and agencies. More and more potential customers are implementing projects in the field of eCommerce - from the classic shop to the distribution of services and events. Because WooCommerce can do much more than normal web shops. Accordingly, the demand for suitable service providers is increasing.

Tip: You want to work with the leading shop system in the future? Then look at our article WooCommerce for freelancers & agencies on. He will tell you more about the possibilities and business models.

Enrik Berisha gave in his session "Pains and Gains with WooCommerce" exciting insights into the everyday life of his agency for WooCommerce and WordPress . At the moment grow only WooCommerce and Shopify, the other systems are stagnating. "But the Pains at Shopify are much worse than at Woo," says Enrik. But he also does not like the "software as a service model": "With the growth of Shopify, performance automatically becomes more expensive.

Products are WooCommerce quickly created and integrated. But then it often becomes tricky...

Nevertheless, Enrik sees WooCommerce numerous construction sites. We know these just as well our support:

  • Multilingualism: For projects with and Polylang manual intervention is necessary. In addition, there is a chaos with permalinks and double product pages (SEO sin). With multilingual shops, customers regularly underestimated the effort required for implementation and translations (products, buttons, Theme etc.). Then the finished multilingual feature is often extended again.
  • Multicurrency: Several currencies in one shop? With three languages and three currencies, this results in nine different variants of the site . And when caching, wrong versions and thus wrong end prices are quickly displayed.
  • Caching: On the other hand, if you exclude individual WooCommerce-sites from caching, the system will often slow down. This is particularly tragic for online shops. See our Performance recommendations for WooCommerce.
  • Bulk-Price: Graduated and bulk prices can only be additional Plugins solve. But even then, there is often no differentiation, e.g. according to attributes or delivery deadlines.
  • Point of Sale (POS): How about quickly implementing a pop-up store? This is becoming WooCommerce a challenge.
  • Multistock: Online shops quickly have two or more different stocks. Or they want to include a local store in their logistical planning. This is also WooCommerce not possible with the standard of.

But the main problem for Enrik remains: everything can WooCommerce be Plugins solved. But very often they don't work together because they don't come from one source. This is particularly difficult for a commercial approach. Because every demolition costs money.

If a social button on one site of them doesn't work because of onePlugins , then it's not that bad. If the shopping cart closing does not work in the shop, then that is tragic.

that's his summary of this point. Because especially with a webshop decides the performance. A negative user experience not only leads to more cancellations in the checkout process, it also reduces the recommendation rate.

"3 seconds loading time is accepted there. After that, the conversion goes down by 12 percent for each additional second" - explained Enrik during his session. Third-party providers in particular Plugins would very often slow down here. For example payment interfaces or solutions for multilingualism.


His final recommendation:

Test your WooCommerce-configuration very thoroughly. Then stick to your personal Pluginsetup.

Our Tip on templates in WordPress and WooCommerce. Also on the topic Testing and Staging. It is grossly negligent, WordPress or WooCommerce without a separate test environment and backups. A wrong setting in one Plugin or a new extension that is not compatible with the rest, and your website is paralyzed. Under certain circumstances, this can also not be easily reversed.

Tip: You can WooCommerce find more tips in our 70+ sites strong e-book WooCommerce for professionals. This book is aimed at freelancers, agencies, WordPress professionals as well as beginners.

Session: Location-independent independence with WordPress

Michael Hörnlimann was once employed by a Swiss web agency. Today he works completely independent of location, in countries like Bolivia or Portugal. He realizes projects with WordPress and WooCommerce as a so-called digital nomad. At the camp he gave an insight into his life:

WordCamp Zurich Digital Nomad
Michael Hörnlimann presents his Digital Nomadism

Regarding the advantages of working as a digital nomad, Michael says: "The flexibility of this lifestyle is enormous. So is the quality of life." This has also changed him personally:

I have become much more open and approach people openly ... I have also become more loyal. Especially when it comes to other cultures. Because this lifestyle allows me to get to know them authentically and over a longer period of time.

His tips for a life independent of location are above all:

  • Start slowly and in small steps.
  • So if someone is still working classically and full-time in the office, there might be the possibility of a home office. See our tips for Working Remotely.
  • Classic areas for digital nomads are graphic design, web design, social media and Online Marketing.
  • A financial buffer is particularly important in this lifestyle.
  • The places of work must have a good infrastructure. For example a fast internet connection but also good shopping facilities.

You want to learn more about the work of the Digital Nomads? Read our interview with Michael. In it he gives detailed tips for working with people WordPress from other countries. Just as exciting: The blog post from Jan Tissler zu typical freelancer mistakes and how you avoid them.


Session: Roast My Host

About 80 participants wanted to know how webhosters deal with typical customer problems. And how they can assess the quality of their service provider. Among them were our Support Hero Tino of RAIDBOXES and representatives of Cyon, infomaniak and AlpHosting. The round was moderated by Lucas Radke from Plesk.

Web hosting comparison
"Roast my Host" with our supporter Tino (2nd from right)

It was about missing brackets in the source code, backups, shutdown and the correct Choice of pluginsthe thinning of logs, modified .htaccess files but also to hacked WordPress sites. The questions hardly caused the four representatives to sweat. Therefore the following applies: "Roast my Host" passed.

Only occasionally did the different approaches to solutions become visible, for example between shared and Managed Hosting for WordPress. Especially in the areas of performance and page speed. Thus some WordPress users recommended the use of caching plugins. RAIDBOXES, however, relies on the integrated approach. The same applies to the security of WordPress: When removing malware, the others host refer to external service providers. We offer this with, as an additional or even integrated service (in plan Fully Managed).


We supported the WordCamp Zurich as a bronze sponsor and as a microsponsor. Already at the "Sponsor Dinner" on Friday evening there were exciting discussions about the WordCamp Asia, the development of the WordCamps in Switzerland and of course the latest developments of WordPress .

WordCamp Zurich
Tino and me at our booth (Picture: Dax Castellón)

On Saturday the table was RAIDBOXES very well attended. Numerous WP professionals but also agencies from Switzerland and Germany took the chance to talk to Tino and me about performant WordPress Hosting as well as our FREE DEV Program and Affiliate commissions to exchange. Particularly in demand were our Tools for developers. For example, to clone WordPress projects with preconfigured Plugins, settings and Themes.

Especially the interest in our e-book WooCommerce for professionals - in the printed version - we are pleased. In the late afternoon all copies were gone. This also shows us that WooCommerce as a theme "comes".

WooCommerce book
Our book WooCommerce for WP professionals

WordCamp Recap: #WCZRH in numbers

The WordCamp took place in the Technopark Zurich, just like in 2015, when there were around 200 registrations. The numbers from this year's camp:

  • 240 registrations
  • 200 participants
  • 23 Speakers
  • 27 volunteers and orga
  • 30 percent women, with a significant increase over the last WordCamps in Switzerland

Also particularly nice: 50 percent of the participants were at a WordCamp for the first time. This shows that it is by no means always just the same round of "old hands" who romp around at the WordCamps. The organizers have managed to inspire almost 100 new faces for WordPress and WooCommerce with WordCamps.


Many thanks to the team at this point. Especially to Nick Weisser, Gerd Zimmermann, Christian Zumbrunnen, Silvan Hagen, Claudio Rimann and Michael Hörnlimann, with whom we had a great sponsor contact.

WordPress community in Switzerland

The annual WordCamps in Switzerland have now been set. The next WordCamp Switzerland will take place on March 21, 2020 in Geneva. See

Further WordPress meetups are available in Baden, Bern, Fribourg, Lausanne, Lucerne, Lugano, Monthey, Neuchâtel, Schaffhausen, Sion and St. Gallen. More about this in the Overview here.

WordPress Switzerland
The WordPress Meetups in Switzerland (Source © GoogleMaps)

The WordPress -Meetup Zurich has over 800 members. For time and organizational reasons, there are still no regular monthly meetings. The team would therefore be pleased if you would participate! Further information can be found on https://wpzurich.ch/community/.

Here you can read more voices and sessions of #WCZRH:

You have also written about the WordCamp Zurich? Post the link in the comments and we will add it to the list.

You have questions about WordCamps or the community in Switzerland? Please use the comment function. You want more current tips about WordPress and WooCommerce? Then follow us on Twitter, Facebook , or subscribe to our newsletter.

Michael takes cake care of the areas of content and mental health at RAIDBOXES. He has been active in the blogger and WordPress community since 2007. Among other things as co-organizer of WordPress events, book author and corporate blog trainer. He loves blogging incredibly, professionally but also privately. Michael works and writes remotely from sunny Freiburg.

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