Due to its size,WordPress has not only created communities around the world, but also a completely new market where web designers, freelancers, agencies and international companies cavort. We would like to take a closer look at this market and ask about the role that a single CMS can play in the everyday life of an international marketplace provider - Andreas from TemplateMonster in an interview.
TemplateMonster has been offering design and CMS resources since 2002, but does not limit itself to WordPress . Joomla, Facebook and Magento templates are also part of the Americans' assortment. The company attracts attention mainly with its bundle and discount promotions, but has recently also created a number of additional offers around WordPress , such as the TemplateMonster Startup Hub: an online course in which, according to its own claims, practically everything is taught to build a successful WordPress startup. The Americans seem to be stepping on the gas towards WordPress . In the interview, we clarify what exactly lies behind it.
Andreas, please introduce yourself briefly: What did you learn, what were your most important career stages and how did you end up at TemplateMonster?
My name is Andreas Steiner and I've only been working at TemplateMonster for half a year. I'm a content manager, so I'm mainly responsible for writing articles about WordPress and keeping an eye on the important topics in the scene. By profession I'm actually a teacher, but almost a year ago I decided to try myself in a whole new industry.
In this interview we would like to take a look at the potential and characteristics of the German WordPress market. Now TemplateMonster does not only do business in WordPress . What exactly are your main business areas and what role does WordPress play in this?
There is no doubt that a group of talented designers and developers can change the online world. TemplateMonster also started under this credo and has been active in the web design market for over ten years. From the very beginning, we were focused on creating websites quickly and easily using professional web templates. And so, to this day, we provide affordable templates that are optimized for search engines and performance.
Our team has become a core team of experienced specialists during this time, and our products enable our customers to build their own website from scratch.
Our collection includes more than 30,000 templates and is replenished with 450-500 new designs every month. Our focus is in such areas as:
- Web design and development
- Mobile/Responsive Development
- Facebook layouts
- Moving content
- Experimental design and technologies
WordPress plays a special role here. Because the CMS is an excellent solution for attractive and elegant websites. Moreover, WordPress -Themes offers unique designs, high functionality and easy installation, which fits perfectly into our focus area, blogging. And WordPress is of course relevant in the CMS market due to its sheer size: after all, just over 60% of all CMS-powered website WordPress s run on .
In our experience, more and more customers want to implement their websites with WordPress . Because a CMS takes a lot of work off your hands and allows even small WordPress projects to have a web presence.
The questions that are most frequently asked in this context are those about the maintenance effort, backup solutions and search engine optimization.
Do you yourself use WordPress and if so where and how?
Yes, we are on trend and use WordPress on our site as well. For example, our blog is powered by WordPress . Here we go into many aspects of the national and international web design industry, such as current news, reviews of the latest development tools and stories from the scene. As an international company, the modular structure of WordPress and the flexibility that comes with it plays a particularly important role for us. So when we want to improve our SEO performance, we find very easy to use and well written Plugins, which offer us a real added value.
When this figure was published, the response was huge: 25% of the entire Internet is operated with WordPress . How is this size reflected in your daily business?
As far as I'm familiar with global statistics, the 25% figure was mentioned a few years ago. In the meantime, the CMS has increased even more.
WordPress is one of the most sought-after products for us. For business reasons, I am not allowed to give more precise figures here. What I can say, however, is that in our day-to-day business WordPress plays an even greater role than the 25% figure would suggest.
- The shop view of TemplateMonster offers similar features as the official WordPress repository.
And what about on the strategic level? Do you think that the WordPress market will continue to grow? And how do you think the user field will change in the coming years?
Since 2005, WordPress has really become a worldwide trend. People are becoming more and more interested in this CMS and in our opinion the WordPress market will continue to grow. This also concerns Germany. The reasons for this popularity are no secret: WordPress is easy to access, install and control. To work with WordPress you don't necessarily need any previous knowledge in web design either.
As for our strategic plans, we intend to focus not only on Theme creation, but also to give a boost to Plugin development.
There should be quite a few of our Plugins coming to market soon. We can't reveal what those products will be at the moment, but we promise to keep you updated.
Also, we will put an emphasis on blogging and focus especially on WordPress -Themes with GPL license. In the near future we will have a whole product range exclusively for bloggers.
With this in mind, where do you think the greatest potential for companies lies in the WordPress market?
I think the importance of mobile devices in particular is currently being systematically underestimated. The way today's trends can be interpreted, it is probably conceivable that in a few years people will do without desktop computers - at least in certain areas.
Instead, users will probably surf the web and shop with their mobile devices. Not all websites are ready for that today. But with a WordPress site and a responsive Theme you can be a few steps ahead of your competitors. I therefore predict that in the course of this change, be it gradual or sudden, more and more companies will push towards WordPress .
- TemplateMonster pushes towards WordPress : in the banner above, there is advertising for the company's "WordPress school".
What do you think is the biggest problem of the German WordPress market and how could it be solved?
One thing that worries me in this context is the implementation of large projects with WordPress . There are already examples of highly demanding and very large sites , which were successfully implemented with WordPress . However, as far as I know, the litmus test for Germany is still pending.
What advice would you give to WordPress -beginners and newcomers to blogging in connection with WordPress ?
All beginnings are hard. When you start your first blog or any other project with WordPress , you will inevitably encounter obstacles. These are usually typical beginner mistakes and you are not the first to face them. So my main tips are: ask questions, visit forums and listen to the experts and advanced users.
There are no stupid questions. At the beginning it can be very difficult to get to grips with the subject matter and to come to terms with the criticism of experienced WordPress users. But don't hide your light under a bushel and don't see the problem, see the solution. Always stay focused and positive. Pull it through, and you will not have to wait long for a result.
And if the community can't help you - which is probably because you didn't search long enough - or you don't want to do the time-consuming research, there is also the possibility to fall back on push resources or to afford professional support. The former are mainly online and email courses on the topic - we also offer such a course and corresponding support.