Is your website already attracting the right target group with organic visitors? Do you have enough traffic? Or do you not know that at all? Then you are missing out. Because you're giving away a lot of reach and potential customers. But don't panic, because our new e-book SEO Audit helps you to identify the weaknesses of your website in Google's search ... read more

For a successful newsletter, you not only need a good concept. You also need to make your email marketing stand out in the general oversupply of information. In this article, I'll explain how to get more readers for your emails and how to actually reach them. When I visit a website these days, I am often in ... read more

Welcome to the age of AI-generated content! In this blog post, you'll learn how revolutionary AI technologies like Bard and ChatGPT are changing the SEO game, what that means for your digital marketing, and how to prepare yourself and your website for the future. Understanding ChatGPT, Bard and similar AI technologies History and development of ChatGPT and Bard To ... read more

Newsletters are pushed at you almost everywhere these days - often in the first few seconds of your first visit. If you want to prevail in this information overload of email marketing, you absolutely need a good content concept. In this article we will give you some ideas. In addition, we explain how you can choose the right frequency and ... read more

Email marketing still has enormous potential - also as a channel for freelancers and agencies. In this article, we'll show you the strengths of email and how versatile you can use it. This is the start of a series of articles on the topic. We will continuously link to the new parts here. What email marketing ... read more

In today's digital world, companies are looking for ways to effectively reach and engage with their target audiences. One of the most important components of any digital marketing strategy is ads. "Ads" include the visual elements and messages that appear in an ad, such as images, videos, headlines and text. Creating effective ads is critical to the success ... read more

Although GDPR has been around for a long time, many people still find it difficult to implement it. And the e-privacy regulation based on it makes the situation even worse. For WordPress, there are some very useful plugins that help you comply. One of them - the WordPress plugin Borlabs Cookie - I present to you ... read more

With modern AI software, communication and interactions between people and machines can be optimized. So far, so understandable - but why is there such hype about it at the moment? It's mainly because of ChatGPT, the AI text generator that has been causing a stir since late 2022. Learn more here about the different types of AI software that ... read more

With nearly 2 billion people using Facebook every day, it's very likely that a large portion of your target audience belongs to this group. So if you're not using this platform to support your marketing strategy, you're missing out on many opportunities to connect with your target audience. If you're already using Facebook marketing, but not getting the results you'd hoped for, ... read more