Paid, Earned, Owned Media - How to set yourself up well and use them correctly

Do you want to reach your target group and ensure that your content achieves the widest possible reach? Then you have a number of channels and platforms at your disposal. In this article, I'll give you an overview - from your own website to social media and paid ads. I will sort the distribution channels into three categories: Paid, Earned, ... read more

How content recycling works: more content, less effort

When it comes to planning content, we usually think of brand new ideas. The content archive is usually overlooked. That's a shame, because your existing posts offers various opportunities to create fresh content with a manageable amount of effort. How exactly does content recycling work and what do you need to pay attention to? I'll explain this to you in ... read more

Create AI texts: From brainstorming to distribution

As a professional writer, I was immediately impressed by ChatGPT, but over time I also learned the limitations of these tools. In this post, I'll show you how I use them, from brainstorming to researching to distributing copy. I'll give you tips on good prompts and explain how you can gradually achieve better ... read more

AI Tools and ChatGPT Hacks: Work more productively and creatively

AI tools like ChatGPT and others can help you spend your time better and come up with new ideas. In this part of our article series, I'll show you what tasks these tools can and can't do. One of the most interesting features of the new generation of AI tools is their flexibility. An offering like ChatGPT has ... read more

Content and AI: What lies behind the hype of the year

ChatGPT and similar tools have caused a lot of furor in recent months. Not least in content creation, they can be a tremendous help. At the same time, you should be aware of the limitations of these tools and understand how to achieve particularly good results. In this article, I'll explain why the new generation of AI offerings are so ... read more

Success monitoring in email marketing: What metrics matter?

If you're doing email marketing, you naturally want to know how successful your activities are. There are some obvious metrics, but they are not always absolutely meaningful. In this article, I'll explain what you should pay attention to. In previous parts of this series of articles, we already talked about the right concept, how you can gain more readers ... read more

Improve and understand Largest Contentful Paint - this is what matters

If you run a WordPress website, you can't avoid to deal with Google's Core Web Vitals. Especially one of the three metrics is worth a closer look: The Largest Contentful Paint plays an important role not only for the load time, but also for your Google ranking. If you want to know what's behind ... read more

Email marketing law: You should know these pitfalls

Email marketing is a powerful tool, but at the same time it has its own legal pitfalls. In this article, I'll give you an overview of some important points to keep in mind. In the previous parts of this article series, we have already dealt with possible formats and areas of application for email marketing, as well as setting up a good concept. In addition, you ... read more

New E-book: SEO Audit Made Easy

Is your website already attracting the right target group with organic visitors? Do you have enough traffic? Or do you not know that at all? Then you are missing out. Because you're giving away a lot of reach and potential customers. But don't panic, because our new e-book SEO Audit helps you to identify the weaknesses of your website in Google's search ... read more