How do you find out if your content activities are literally paying off? In content marketing in particular, the answer to this question is unfortunately not as easy to find as you might hope. But don't worry: it's not impossible either. In this article, I'll show you how to calculate the value of your content. Content ... read more

Evergreen content is designed from the outset to have the longest possible minimum shelf life. It will bring new visitors to your site website for months or even years without you having to constantly update it. In this article I explain how to find and implement such topics. Why is evergreen content a good ... read more

The topic of web analytics is not an easy one, especially for smaller companies. Nevertheless, the detailed collection and analysis of data is of increasing importance. Matomo for WordPress promises to be a full-fledged analytics suite in the WordPress backend. How well does it really work? And can this plugin be a replacement for Google Analytics and Co. When choosing ... read more

With customer journey mapping, you understand even better than before who belongs to your clientele, what drives them and how they experience their "journey" as customers. In turn, you can use this to improve your content or even your offers and products. In this article, I'll explain in more detail what a customer journey map ... read more

Your content will only be recommended to others if you use the right networks and have the right social media strategy. But how do you find the best methods and tools for your target group? Our new e-book Social Media for Agencies and Freelancers - written by Jan Tissler - guides you step by step to more visibility. ... read more

You have to choose between Yoast SEO and Rank Math? The same agony of choice goes through many who use WordPress in the last two years. Because every WordPress website needs the right SEO plugin. We'll go through both plugins for you: which one is definitely the better one? For many years, people only talked about Yoast, ... read more

Whether you're just getting started with content marketing or you've been at it for a while, there are always ways to improve it. Given the flood of content on the web, that's more than necessary. In this article, I'll explain how to take your content marketing to the next level. Before you start ... read more

With the right content, your online marketing will be much more successful. But how do you find content ideas that really appeal to your target groups? Which topics are worthwhile? And how do you measure success? That's exactly what you'll find out in our new e-book on content marketing, written by Jan Tissler. No matter which channels you use to promote your company, your ... read more