Ethical marketing research: How to ethically collect market research

Businesses today have access to pretty much any data they need. With customer insight tools and systems, the potential to improve your business through market research is limitless. Your success depends on gathering and using this information ethically. In this post, I introduce you to effective strategies for ... read more

Brand Voice: Individual voice for your marketing

A "brand voice" helps you to find an individual voice for your content. This is relevant for both agencies and freelancers to stand out from the crowd. I'll explain how to develop a brand voice - including examples, guidelines and templates. What is a brand voice? A brand voice determines ... read more

Employer Branding and Social Recruiting from LinkedIn to TikTok

Post job ads and wait for suitable applications? Those days are over in many industries. Companies should know their values and use them to build their employer brand. With relevant content on the appropriate social media channels, they create touchpoints on the candidate journey. Social CEOs and committed corporate influencers strengthen the employer brand. Those who want to change their career, ... read more

8 Steps to your SEO Audit: Better Rankings for Your Website

Hundreds of ranking factors determine the success of your website in the search results of Google & Co. An SEO audit helps you to identify the weaknesses of your website in order to initiate targeted countermeasures. We explain step by step how the SEO audit works and which tools you need. What is an SEO audit? An SEO audit is ... read more

Social Selling Explained: How to Win Customers via Social Media

The social web can be a good way to draw attention to yourself and attract new customers. There are a few points to consider so that you don't come across as pushy in social selling, but as trustworthy and helpful. In this article, I explain the basics and the most important steps. As a freelancer or agency, you need ... read more

Metaverse and Web 3.0 - The Next Digital Revolution?

"This is what 2021 will look like!" That was the thought of every person who walked out of the cinema after watching Back to the Future for the first time. But while we are still a long way from flying cars and hoverboards today, a completely different facet is developing with increasing speed into the defining feature of the modern world: digital space. How ... read more

AI Marketing: How Artificial Intelligence can Boost your Business

AI Marketing creates a competitive edge. Artificial Intelligence (AI) is a key factor for future competitiveness. AI is already changing the way companies create content for their online business. Many talk about its use, but few use it. In this article, you will learn about the advantages of artificial intelligence and ... read more

Social Media Monitoring: The Most important Basics and Tools

The social web is not just a marketing channel, it can help you with customer service, reputation management, market research and more. That's exactly what social media monitoring is for. In this article I explain what it does, how to get started and how to find the right tools. What is Social Media Monitoring? With ... read more

Green Marketing: Better Google Rankings and Competitive Advantages

Whether we call it green marketing, ecomarketing or substainable marketing - all three terms pursue the same goal: an ecology-oriented planning and implementation of marketing activities. In this article we dive deep into the world of green marketing and look at its benefits and challenges. At the outset, it is important to note that green marketing is not ... read more