How to: Successful content marketing for online stores

Is your competition performing better than your online store so far? Do you finally want to generate more leads and steal the competition's sales? Product and category descriptions are the absolute minimum these days. If you want to generate hot leads and be successful, you should develop suitable content for every phase of the customer journey. In this article, we offer you the ... read more

Make WooCommerce Faster - the Ultimate Guide

Milliseconds decide between bounce and conversion in online shopping. If your WooCommerce store is too slow and your (potential) customers have to wait too long, your conversion rate will deteriorate. Shopping cart abandonment increases and you lose visibility, which means that you sell less than you could. What makes a fast online store, how you check whether your ... read more

Create an Online Store with WooCommerce

WooCommerce is one of the most popular store systems for e-commerce with over five million active installations. With the store plugin (and some basic technical understanding) it is almost easy to turn a WordPress website into a webshop. In this article we show you step by step how you can easily create your own online store even as a WordPress beginner.

WooCommerce SEO for your online store - how it works in 2024

Anyone who runs an online store at WooCommerce knows that more traffic usually means more sales. Generating traffic is therefore at the top of the to-do list for many store operators. The best organic way to increase traffic is search engine optimization (SEO). In this article, we explain how WooCommerce SEO 2024 works in particular. Only what can be found can ... read more

Stripe for WooCommerce set up Easy

When certain payment methods are missing, it discourages many online shoppers from buying from your website. So here's how to get around it with Stripe for WooCommerce . A survey by Merchant Service Advice found that two-thirds of consumers find it frustrating when e-commerce stores don't offer enough payment methods - ... read more

Unused Potential: That's why You Need A/B Testing in Your Store

As the operator:in of an online store, you constantly have your hands full: customer support, supplier management, inventory management and much more. Last but not least, of course, marketing. A special place in the marketing mix of a company is occupied by optimization through A/B testing. A/B Testing is one of the most important tools for advanced stores to find out exactly where hidden potentials lie. ... read more

How to Add PayPal to Your WooCommerce Store: A Step-by-Step Guide

WooCommerce is a renowned e-commerce tool used by more than five million websites. Its popularity is due to the innumerable customizable integrations for online payments, shipping and inventory management. PayPal is one of these integrations. With its 128-bit encryption, PayPal is a great way to process customer data while protecting it from online fraud. In conjunction ... read more

Email Marketing for Online Shops - Advantages, Examples and Ideas

You want to optimise the conversion of your WooCommerce online shop or other providers? Then you shouldn't just rely on one marketing channel or even expect your sales figures to skyrocket without additional advertising. Emails are an effective and easy way to increase sales. Most people - including the customers of your ... read more

Dropshipping: Does the Controversial E-Commerce Concept Still Work?

If one had to choose a business model of the 21st century that divides so many minds like no other, it would probably be dropshipping. The e-commerce concept has been the talk of the town for years, is the subject of controversial discussions and is also touted as the Holy Grail by many people. In the process, it is not uncommon for dropshipping to be ... read more