Email Marketing for Online Shops: Advantages, Examples and Ideas

You want to optimise the conversion of your WooCommerce online shop or other providers? Then you shouldn't just rely on one marketing channel or even expect your sales figures to skyrocket without additional advertising. Emails are an effective and easy way to increase sales. Most people - including the customers of your ... read more

Dropshipping: Does this Controversial e-Commerce Concept still work in 2022?

If one had to choose a business model of the 21st century that divides so many minds like no other, it would probably be dropshipping. The e-commerce concept has been the talk of the town for years, is the subject of controversial discussions and is also touted as the Holy Grail by many people. In the process, it is not uncommon for dropshipping to be ... read more

WeRePack Plugin: Reuse Shipping Packaging and Save Resources

The WooCommerce plugin from makes it possible to reuse shipping cartons. How can online shops use the extension to contribute to more sustainability? We talked about this with Philipp Wellmer from WeRePack. Philipp, you have developed a WooCommerce plugin that helps reduce shipping waste. What is the background? It's enough to take a look at the ... readmore

The 10 Most Important WooCommerce plugins: Turbo Boost for Your Shop 

There are hundreds of thousands of plug-ins for WooCommerce, for every conceivable purpose. It is not easy to assess the quality of the extensions. We present the most important WooCommerce plugins that you need for common shop projects. But also free alternatives. The variety of plugins for WordPress and WooCommerce is a great advantage. So you have to ... read more

How Good is WooCommerce? What Costs are Involved in WooCommerce?

More and more self-employed people, freelancers and agencies are turning to WooCommerce when planning an online shop. But what can the free WordPress shop system do? When should you use it and how high are the WooCommerce costs for a typical shop? We have the answers for you. WooCommerce has become the most successful software for online shops within a few years. According to the industry service ... read more

Conscious consumption: How to use Black Friday & Cyber Monday Responsibly

The Christmas season is fast approaching and that usually means increasing sales for product-based businesses. But it also means that the number of returns and items ending up in landfill is increasing. And that employees are overwhelmed with the extra workload. Find out how you can create a healthy state for people and our ... read more

3 Sustainable Success Strategies for Your Online Shop – Without Ads or Tracking

E-commerce has never been easy: in addition to a solid concept and a good idea, it takes a lot of perseverance and an overview to achieve the desired success of an online shop. Which system should I choose? Shopify or WooCommerce? How do I want to proceed: Dropshipping or own warehouse? There are questions upon questions at the beginning of every e-commerce adventure. The ... read more

Storytelling Sells: How to Boost your Shop Sales

Do you know when you've launched your online shop and optimised it as much as possible, but it's still not running as smoothly as you'd like? You have already done everything to optimise the conversion rate, improve the user experience and present the products in a great way - and yet you still ... read more

Online Shop SEO in 2021: 13 Tips to Get Your Shop Ready for Google, Bing and Co.

Search engine optimization (SEO) is still one of the most important strategies for making your online shop visible in 2021. However, many online shop owners do not know exactly how to optimise their shop in order to get visitors in the long term and to stand out from the competition. Today I'll show you how to optimise your online shop and ... read more