A lot has happened in the last two weeks, including the ECJ ruling on the cookie banner obligation. Gutenberg 6.2 brings small changes with a big effect and a vulnerability was fixed in the pluginWP Super Cache. We also take a look at the correct use of internal links and show you how to research the right keywords.
On 29 July 2019, the European Court of Justice (ECJ) declared cookie opt-ins to be an obligation subject to a warning. Consequently, website operators should no longer ask themselves whether they should use a cookie banner, but how they can implement this requirement in a legally compliant manner. For this purpose, various plug-ins are available for WordPress sites . One of these plugins, which Sven Scheuerle presents in our magazine, is Borlabs Cookie.
What is the most common mistake website operators make in online marketing? Dominik Stein's answer is: they don't do keyword research, create content that no one is looking for, and therefore don't get results. Welcome to the world of keyword research - a world where lack of preparation costs you valuable time, money and nerves. Dominik shows you step by step how to find the right keywords and which SEO tools support you.
Gutenberg 6.2 improves flexibility
Among the improvements of Gutenberg 6.2 is a small feature that many have been waiting for - the option to customise the target of the button block and have it open in a new tab. Also, it is now possible to use other block types in the cover block than headings, paragraphs and buttons. All adjustments and fixes can be found here here.
Security updates until WordPress 3.7?
The WordPress Security Team is asking for feedback on whether security fixes should continue to be applied to outdated WP versions. This is because the effort required to support versions up to 3.7 increases with each major version: "There is a great deal of work in supporting this small userbase. It takes a large amount of time and energy and hurts the team's ability to work effectively."
More keyword variations please!
Marieke van de Rakt - CEO of Yoast - shows in her new blog post that we can trust the Google algorithm to interpret texts and keywords more than we often do: "[...] Google is not that stupid anymore. It can read and understand texts. You can read their concrete recommendations for action in the Yoast Blog blog.
How to optimise your internal links
Did you know how important your internal links are for Google & Co. The colleagues from UPLOAD Magazine explain in a very understandable way the typical mistakes and misunderstandings about internal links. They also show you how best to deal with duplicate content, multilingualism and deleted pages.
10 resources for free illustrations
The colleagues from ThemeIsle have researched a nice collection of websites that provide free illustrations for your next web design project. Of course, you should always pay attention to the relevant copyright, because some of the 10 websites presented work with different licences.
Vulnerability in WP Super Cache
A security vulnerability has been discovered in the pluginWP Super Cache, which is active on over two million WP sites, a vulnerability has been discovered. The vulnerability can only be exploited if debugging is enabled for users. To fix the problem, you should update to the latest version (1.6.9) as soon as possible. By the way, at Raidboxes you don't need cachingplugin, because we rel y on server-side caching on the site.
Article image: Jenny Ueberberg
Further images: Hasan Albari | Pexels, Olloweb | Unsplash