Start Your Own Business – 5 Phases to Independence

Sven Scheuerle Last updated on 22.10.2020
8 Min.
create a business plan
Last updated on 22.10.2020

Have you ever asked yourself what is necessary to become self-employed? Today you will find out and it's probably a lot easier than you imagined! Deal with the 5 phases mentioned within this article, and you will see how you too can master the path to independence. 

The route to independence is not as complicated as most people think. You just need to know how to proceed and what business idea you want to start with. 

In this article, I would like to introduce you to what I consider to be the 5 most important phases that you have to go through if you want to become self-employed. These phases aim at people who want to set up an online business. 

The 5 phases on the way to independence

Of course, starting up or self-employment in online business is not too different from a classic business idea with a "usual" business idea. However, some factors such as the location search are usually overlooked completely. Because many self-employed people with online business set up their office at home or work in coworking spaces, cafés or other locations.

You can find some great insights especially on the topic of location-independent working in the article by Michael HörnlimannBecome a digital nomad

I hope you enjoy reading this book and that these 5 phases will help you to deal with the topic of independence. 

Phase 1: Find your business idea

Also in online business, it is, of course, necessary that you know exactly what you want to do. Especially the world wide web offers numerous possibilities to earn money in your self-employment. 

I find it amazing what jobs are now available that are only possible with the help of the Internet. Be it the social media manager, the virtual assistant, the online marketer or online coach. 

So if you have the know-how and interest to start an online business, you should know which direction to take. This is the only way you will be able to deal with your service or product in retrospect. Optimal positioning on the market.

create a business plan

Phase 2: Business plan

The preparation of a business plan is to be advised to anyone who wants to become self-employed. Even if it is "only" a freelancer or sole proprietor. Because the business plan helps you to take a closer look at your business idea and at yourself. 

Among other things, you will analyse the following points there: 

  • How are the market and competition?
  • What is your short-term/long-term goal?
  • What requirements do you have to meet for your self-employment? 
  • What knowledge do you have?
  • How do you want to market your service/product?
  • How do you finance your independence?
  • etc.

To summarise the important aspects of a business plan. You already get a great overview and find out whether or not your business plan is future-oriented. 

A business plan is particularly necessary if you are, for example turn unemployment into self-employment and wish to apply for a start-up grant from the employment agency. And of course also if you want to profit from subsidies for your foundation.

In both cases, your business plan will then be put through its paces. If there is a chance that you will be successful in your business, you have a good chance of receiving a grant or support.  

If you are looking for a template to create a business plan recommend to the IHK Munich

Is a business plan absolutely necessary?

Good question! I'd say it's up to each person to decide for themselves. If you do not necessarily need it for the start of your self-employment, because you are "only" self-employed on a part-time basis or there is no reason that forces you to create it, it is not necessary. 

Why please! No matter in which area you want to start your own business, I can only warmly recommend a business plan. Of course, there is some work involved, but the result can be very revealing.

Phase 3: Your financial plan

During the whole planning phase of your independence, you must not forget your private finances. Even if these are already partially taken into account in the business plan as a sole proprietor, you should still get a complete overview of your private finances.

You should be able to answer the following 3 questions: 

  • Do I have sufficient reserves until my business runs?
  • How much money can I invest in my business? 
  • Do I have to take out a loan?

Phase 4: Register your business

Now we come to one of the most important phases on the way to your independence - the business registration. Without your business registration, you are not allowed to be active as an entrepreneur. 

The "registering a business" sounds worse than it is at first. Although everything is very bureaucratic in Germany, you can register your trade within 30 minutes. Except of course the waiting time. 😉

All you have to do is go to the local administration/city council and fill out the appropriate form. In it, the authority would like to know some personal data such as your name, address and more about the activity you will carry out within this trade. 

After you have filled out everything, you will also receive the certificate for your trade directly. The cost of registering a business varies from city to city and is between 20 and 50 euros.

Tip: Before you go to the relevant administration, check whether your city also offers online business registration. In more and more cities, you can now do this from the comfort of your own home.

Phase 5: Your branding & brand

If you have reached the fifth and final stage, congratulations! Now it is all about making your service/product known and getting it out there.

What you need of course - who would have thought it? Your website! For someone active in online business, that's probably the least they can do. 😉 You should also present yourself on social media channels such as Facebook, Twitter and Instagram. 

Don't worry, you don't need it all at once! Work your way through step by step and create one channel after another.

However, for you to have a so-called branding at all, you need a logo and a name or a brand, which you should, of course, use in all your channels afterwards (Corporate Identity).

You can get such a logo for example cheaply on a platform such as Fiverr to be created. But also Canva is a great tool with which you can easily try it yourself. 

This is how you take your first customers

If you dare to take the step into self-employment, especially the full one, you are usually 100 per cent dependent on customers. Because without work you will of course not be able to earn money. 

That's great! Especially for freelancers, there are a lot of platforms here that you can use for customer acquisition. In the following, I would like to show you some ways and portals with which I have already been able to successfully acquire new customers.


In the following portals (except dasauge) you can register as a freelancer for free. However, if you want to apply for jobs, there is usually a small fee. 

Only on you can apply immediately for suitable offers without registration.



This is the direct way to

hello freelancer

hello freelancer

Here you can go directly to

the eye

dasauge plattform

Here you can go directly to

Facebook groups

Yes, you see right! Facebook groups have incredible potential and that's why you can use them in addition to the portals mentioned above. There are hundreds of groups on Facebook that focus on jobs for freelancers. 

When you type the term "freelancer" into Facebook, the following already appears: 

facebook groups

As you can see, a little research on Facebook can be quite worthwhile. 

Word of mouth

The most classic way to get new customers is of course word of mouth. This means: If other customers were already satisfied with your work before, they will recommend you to other people/companies. 

So there is nothing wrong with asking clients you have worked for to recommend you when the opportunity arises. 

Why I'm recommending you start a part-time job

I started to deal with earning money on the Internet almost eight years ago. I was a bit was fascinated by the fact that it was possible to build up a business online. 

Still fascinated, I started to deal with the issue very intensively. In the beginning, I built up a small blog, of course without earning money, because I did everything wrong that can be done wrong. 

Nevertheless, over the years, I have been dealing with this topic more and more and have tried different things. So I was able to acquire a lot of knowledge myself, which I can use today for my customers and my online business. 

In between, I took a long break until I decided until a few years ago that I wanted to run my business so professionally that I could make a living from it in a few years. I did all this on the side. So besides my main job.

The big advantage of being only part-time self-employed is that you have a fixed income at all times. You are not necessarily dependent on a fixed monthly turnover to cover your living costs. 

Furthermore, you can gradually build up your customer base, which will secure you when you leap full independence. The financial risk in part-time self-employment is therefore minimal. 

You should avoid these 3 mistakes

  1. Don't be too greedy

    If you start your own business, it may be worthwhile to start with smaller prices first. But: Of course, you should be able to live from it! First of all, it's all about winning customers. You can still make a price adjustment at a later date. If the customer is satisfied with you, he will also pay this price.

  2. Acquire customers - ALWAYS!

    A big mistake that most self-employed people make is to rest on their laurels. But what if a major customer who was financially important suddenly disappears? A big mistake most self-employed people make is to rest on their laurels. But what if a major customer who was financially important suddenly disappears?

  3. Do not compare yourself to others

    The Internet offers a lot of good potential for further development. But unfortunately, it offers just as much negative potential in the form of comparisons. Everyone posts daily how much money they make and how great their business is. But you should never let that influence you. Because if you do, the constant comparison will drag your own business down. Always do your own thing and do everything as best you can. Nothing else counts!

Other typical mistakes that you can make as a freelancer and should better avoid, tells you Jan Tissler in his blog post.

Final thoughts

I think it has never been easier to start your own business than today. The Internet offers you so many possibilities and opportunities that you can use. 

For the start and to be able to try you out, I recommend, as already mentioned in the article, part-time self-employment. So you can test without any risk whether what you have planned to do will work. 

Do you have questions or comments on the topic of building up your own business? Then please use the comment function. You want to be informed about news on the topic WordPress, online business and Co. Then follow us on Twitter, Facebook , or subscribe to our newsletter.

Photo: Matthias Müller | pixabay, startup stock photos | pexels

Sven Scheuerle - Independent freelancer and passionate affiliate marketer - has been working in online marketing for many years. He is also a blogger and regularly posts on his blog about self-employment in online business.

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