New Ebook for WordPress Professionals: Online Shops With Woocommerce

Michael Firnkes Last updated on 17.11.2020
6 Min.
WooCommerce hosting
Last updated on 17.11.2020

Freelancers and agencies WordPress can no longer avoid WooCommerce. What possibilities and business models does the shop system offer? Which extensions should you know? And how do you use them efficiently? You'll find all the answers in our new ebook WooCommerce for professionals. It is available in German and in English.

More and more self-employed persons, freelancers and agencies are considering to rely onWooCommerce . Because the shopping market is booming. And this is the only way to keep your customers. But what does the free shop system WordPress based on -system do? When should you use it and how much does a typical online shop cost? Our e-book has the answers for you.

Direct download in German language
To the english version "WooCommerce for professionals"

What is the ebook about?

The 70+ page e-book contains important information for agencies and WordPress professionals to help them get started with WooCommerce. No matter whether it's planning, implementation or the development of webshops:


WooCommerce is the most successful software for online shops worldwide. But only a few companies in this country know the system. We give you the necessary arguments with which you can score points with your customers. Find out more about the open source model, the ease of use, the scalability of WooCommerce but also its limitations. The market for online shops is growing rapidly. You already offer services forWordPress ? Then you can share in this success relatively easily. We show you step by step in the bookhow to do it.

Product Block WooCommerce
WooCommerce is very easy to use. This helps you and your customers.

Basics of the shop system

WooCommerce is especially popular because it can be installed very quickly and with little previous knowledge. Nevertheless, your customers need you as a professional:

  • A simple shop is actually set up within a few minutes. But then the work just starts. For example, with the creation or import of products and customer data.
  • There are functions hiding behind innocent-looking menu options in the backend that can completely change processes in your shop. Laymen are very often overstrained with this. Laypeople are often overwhelmed by things like this.
  • Continuous maintenance must be well thought out. This includes extensive testing of updates, regular backups, checking and updating product data, but also adapting the shop to legal requirements.
  • You need WooCommerce to have a test or staging. Shop owners are also happy to place this responsibility in external hands.

Online shops require technical knowledge as well as know-how in the areas of online law, logistics, online marketing, usability, web design, SEO, analytics and content marketing. You will not become an expert in all these areas. You will also find further information on this in the e-book.

Bonus: WooCommerce for professionals shows you how to calculate the costs of a WooCommerce Shop. Both for the setup and for the ongoing operation. Because the requirements for an online shop are usually much more extensive.

WooCommerce set up in as legally compliant a manner as possible

WooCommerce was developed for the US market. In the EU and especially in Germany and Austria there are numerous legal requirements that you must take into account during planning and operation. Otherwise your customers are in danger of being warned. They will ask you to design their shop as legally compliant as possible.

There is no such thing as 100% protection. However, you are expected to be comfortable with the permitted checkout process, the Basic data protection regulation (GDPR) or button solutions.

WooCommerce Product
Legal certainty: In Germany, products must have very specific information.

There are good plugins and service providers for WooCommerce, who will do most of the work for you. This also minimises your business risk as an agency or freelancer. WooCommerce for professionals introduces tools you should know about. And we list the most important adjustments you can make in the shop system.

Plugins for WooCommerce

There are hundreds plugins of thousands for WooCommerce, for every conceivable purpose. It is anything but easy to estimate the quality of the extensions. Our e-book not only gives indications for a future-proof solution. We also introduce you to the most important tools, which, based on experience, are requested for common shop projects.

Among them are plugins for

  • The administration of member-sites
  • For sending newsletters
  • For products in the subscription model
  • For the distribution of events, training and rentals
  • For variable pricing

Show your customers that you know your stuff. And that you rely on high-quality components. It'll save you a lot of trouble in the long run.

B2B shops

B2B shops are aimed at commercial users. They require different processes than those required for sales to end customers only. This also applies to mixed online shops that sell to B2B and B2C. Shop owners do not always know what needs to be implemented here.

An example: In Germany and some other countries, B2B customers must be checked against their VAT ID before they can use a shop. VAT does not usually have to be shown either. This is WooCommerce much more complicated to display than it sounds at first. This is because the calculation of taxes is anchored in many internal processes. In WooCommerce for professionals we introduce the Plugin "B2B Market". It also ensures a better marketing of the products in the shop. With graduated prices and similar instruments, which are not available in WooCommerce the standard.

Themes for WooCommerce

A Theme for WordPress or WooCommerce is a kind of design template. It determines how your portal looks like. A good web design is very important for online shops. It decides whether your visitors stay in the shop and add products to their shopping cart. Often your customers only notice after a relaunch that the new Theme wasn't such a good choice.

Here you are in demand as a consultant who knows all aspects of a good design template. WooCommerce for professionals will give you the knowledge you need.

WooCommerce mobile optimized
Your WooCommerce Shop must work on all devices

It is about points like mobile optimization, speed, a clean programming but also about compatibility with WooCommerce and third plugins party applications. In our e-book we discuss the advantages and disadvantages of self-developed Themesversus ready-made templates. Depending on your focus - consulting or development - you will specialize as a service provider in one of the two possibilities.

In this book we present the most Themes famous forWooCommerce . Among others Flatsome, Storefront and Astra. But also a German Themespeaking .

WooCommerce hosting

Webshops need a much higher performance web hosting than pure content portals. This is because their users register, use the comprehensive product search, filter the results, compile shopping baskets, complete the purchase and payment, access their customer area etc. - and all this in parallel. That's why you should look for special Packages for WooCommerce hosting to fall back on.

As a WordPress professional, you have the following levers at your disposal to make WooCommerce faster:

  • The Caching of stylesheets, JavaScript but also of images etc. But be careful: You have WooCommerce to set up certain exceptions, for example in the shopping cart. Otherwise the order process will not work.
  • Sufficient CPU cores. After all, the server must be able to take up more load with many visitors and corresponding database queries.
  • A sufficient PHP memory limit. So that the server can withstand large and concurrent processes. For this reason the PHP memory limit is set by our WooCommerce plans, at 512 megabytes.

Further points for hosting online shops are automatic backups, free SSL certificates and managed WordPress , Theme-and Plugin-updates. Then the solutions for your customers will run much more stable. More details on the points mentioned above our e-book.

WooCommerce hosting
On our website there is a calculator for the right WooCommerce-package

WooCommerce for freelancers and agencies

The growing shopping market is your chance. There are many providers who have services for the shop system in their portfolio. But they rarely have the necessary know-how. If you come from the WordPress community you have great advantages here.

The e-book lists the advantages and disadvantages of different business models with WooCommerce. Which services are particularly in demand? And how do you recognize which parts of them are suitable for you? We show you step by step. You do not develop, but run an online shop yourself? Then use this part of the book to find out more about the quality of your service providers.

Bonus: Learn more about the most important sources for WooCommercekeeping you up to date. At the same time, use our community notes for the shop system. It makes it easier for you to get started if you network with other freelancers and agencies.

Blog posts on the topic

You can also read some of the chapters from the book as blog posts:

If you develop online shop projects for your customers, then use our free hosting for WooCommerce.

Do you have questions about WooCommerce? Please use the comment function below. Do you want to be kept informed about updates to the shop system? Then follow us on Twitter, Facebook , or subscribe to our newsletter.

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