E-commerce is booming – in Germany too. But as it grows, so does the competition! To ensure you don’t lose out, it’s crucial to be aware of the latest trends. In this article, I present five trends that will shape online retail in 2025. Not only will you find out how the market is developing, but you’ll also get specific tips on how you can get started right away! 1. artificial intelligence & automation – personalisation, customer service & co. Artificial intelligence is the undisputed game changer of our time! The main reason for this is “generative AI”, i.e. tools such as ChatGPT or Midjourney, which can create all kinds of content. But that’s not all AI can do. There […]

What a year! 2024 was a real power year for Raidboxes. In this review, we take you on a journey through the most important events, successes and challenges of our year – and take a look at what 2025 has in store for us. Let’s dive in! The long-awaited Raidboxes 2.0 release A major highlight in 2024 was the launch of our completely revised Raidboxes 2.0 server infrastructure in April. After intensive planning and development, we have created a solution that not only meets the performance requirements of modern WordPress websites, but also takes future challenges in WordPress hosting into account. The new infrastructure not only provides better performance, but also more flexibility. Websites can now be scaled even more […]

Are you looking for the perfect reseller hosting for your WordPress business? Whether you want to offer hosting services under your name as a freelancer, web designer or agency – choosing the right provider is crucial to your success. Unlike in our WordPress hoster comparison, in this article we compare reseller hosting with the competition. I look at criteria such as reliability and uptime, managed hosting (especially security features, support and simple administration), scalability, commissions and payment models and white labelling. The data comes from performance tests, rating portals and experience reports. Top 10 reseller hosters compared: Who is the best web hoster? I’ll show you the best WordPress resellers in comparison – from affordable entry-level offers to premium providers. […]

AI tools such as ChatGPT, Claude or Google Gemini can now write amazingly well and are generally helpful and useful when creating content. So what could be more obvious than integrating them directly into the WordPress backend? This is already possible with numerous generative AI plugins – I have taken a closer look at seven of them and will explain what they can do and what they are suitable for in this article: Excursus: My career and my attitude towards AI texting tools So that you understand my background: I’ve been writing for a living for 30 years now. I have completed a classical journalistic training, have been an editorial manager several times, run my own internet projects and help […]

With WordPress 6.7, a new version is in the starting blocks – and with it some features that will make developers and website operators sit up and take notice. With Twenty Twenty-Five, there will be a new standard theme, which is intended in particular for blogs and news sites and brings a breath of fresh air to the design. Another interesting feature is the new “Zoom Out” mode in the editor for anyone who frequently creates large pages and posts. But that’s not all: this version offers numerous other improvements that can optimise your work with WordPress. In this article, we take a look at the most exciting new features – WordPress 6.7 will be released on 12 November. New […]

“Far too few people are aware of the huge impact that digital products such as websites have on the climate” – that was one of our outcomes when the four of us sat together a few years ago and pondered the ecological footprint of websites. We realised that more attention needed to be paid to the topic. As I have been involved in the further development and implementation of certificates and seals of approval several times in the past, the idea of taking a similar direction with this topic was an obvious one. After all, a certificate or seal of approval combines a number of advantages to promote a topic, in this case climate-conscious websites. In other words, websites that […]

Watch out: You still have around nine months to get your online presence ready for the European Accessibility Act (EAA)! The four-year transition period for this Europe-wide accessibility directive ends on 28 June 2025. In this article, you will get a compact overview of the EAA, find out the background and get practical tips on what you should definitely pay attention to now. Note: This article gives you a general overview of the Directive and the laws derived from it, especially with regard to websites. It does not constitute legal advice and does not claim to be exhaustive. If in doubt, please refer directly to the regulations or seek professional advice. What is the European Accessibility Act (EAA)? The basic […]

Since the introduction of the GDPR on 25 May 2018, the online marketing world has changed dramatically. Consent banners have become mandatory and website operators must obtain user consent for every third-party service. Although this improved data protection, the effectiveness of online advertising decreased significantly due to the lack of conversions. Stefan, what impact does Google Consent Mode have on your work as an agency and how can companies use this to both comply with legal requirements and implement effective marketing strategies? For agencies and companies that work with WordPress and want to run successful online advertising campaigns, it has become essential to meet these new requirements in order to continue advertising profitably. This is exactly where Google Consent Mode […]

Are you toying with the idea of starting your own WordPress website? That’s a great idea! But before you get started, you’re probably wondering: How much will it actually cost me? Don’t worry, in this article we’ll take a look at the various expenses you may incur – from WordPress hosting costs to themes and plugins. This will give you an overview right from the start and help you plan better. Is a WordPress website free of charge? A WordPress website can be operated both free of charge and for a fee. To answer this question, you should first ask yourself how much customisation you need – for example in terms of design or functions. And how much control you […]

What is the key advantage of a physical shop compared to an online shop? Customers can hold the product in their hands. This is not possible in e-commerce. It is therefore all the more important that your product detail page is optimally designed and gives customers a very good impression of the product. Our partner agency Golden Web Age has more than 15 years of experience in optimising online shops and specialises in conversion-optimised web design. Christian, how important is a well-designed product detail page for the success of an online shop? At best, a modern and user-friendly product detail page creates a very good first impression and invites users to spend more time on the page and ultimately make […]