There are plenty of WordPress and WooCommerce plugins out there for creating surveys, polls and quizzes on your website. You can use these tools to collect opinions, ideas and feedback from your readers. For this guide, we've tried out various survey plugins to help you find the right one for your blog or website.
Surveys aren't the same as comments
Anyone who runs a website, a blog or an online shop with WordPress usually wants to enter into dialogue with their target group. As a shop owner, you may be looking for interest in products, variants or price models. Or perhaps you want to ask opinions on a topic in your magazine or need feedback on your products and services in support.
Even if WordPress already offers a channel for feedback and exchange with the comment function, it's too much effort for most users to submit their name, email address and then a comment with added value on top. Even then, having to even check regularly whether there's a reply is asking too much of users. All the examples described above can also be solved in a much easier way – with a survey.
What can survey plugins actually do?
A survey usually contains one or more questions what you want to ask your readers. Your readers then answer the questions using options that you set beforehand. Depending on how complex you need the results to be, however, these can of course also be empty fields, text fields or sliders.
Users can express their opinions in this way with just a few clicks and without much effort. Over time, this results in a valuable pool of data you can use to improve your blog, shop or service.
Important: Don't forget privacy in surveys!
If you want to include a survey on your website, you need to consider the directives of the General Data Protection Regulation (GDPR). Even if you don't save the collected data in a format that allows conclusions to be drawn about the individual users, it's likely the plugin itself does. You may be obliged to collect visitor consent. Clarify this point with a law firm specialized in online law.
But the question remains – what is the best way to implement surveys on your site? If you go to the WordPress plugin directory and search for "survey", "poll" or "quiz", you'll find a huge number of tools matching your query. Did you know you can also implement simple surveys with a normal contact form plugin for WordPress and WooCommerce? Find out more in our article The Best Contact Form Plugins for WordPress.
To save you the trouble of doing it yourself, we've installed and tested the best surveys plugins and have the results ready for you below.
1. Quiz and Survey Master – Best Quiz, Exam and Survey Plugin
- Developer: ExpressTech
- Active installations: over 40,000
- Ratings: 5 out of 5 stars from 1,100 reviews
In addition to surveys, the free WordPress plugin Quiz and Survey Master comes with all kinds of quiz functions you can use, for example, to test your readers' knowledge or promote a lead magnet. With over 100 options for customizing the surveys, you can adapt them exactly to the look and feel of your website. This is important because the surveys should blend into your site as intuitively as possible so as not to look out of place.
This plugin can be expanded further with over 35 free and paid add-ons. Additional features include, for example, certificates and leaderboards (free), analyses, exports, Google Analytics or Mailchimp integration. The paid add-ons cost between 19 and 49 USD.
With over 40,000 active installations, Quiz and Survey Master gets top marks from over 1,100 ratings. In contrast to other surveys plugins, most functions are already included in the basic version.
2. Formidable Form Builder – Contact Form, Survey & Quiz Forms
- Developer: Strategy11
- Active installations: over 300,000
- Ratings: 4.5 out of 5 stars from 750 reviews
Formidable Form Builder is, as the name suggests, mainly a plugin for forms. In essence, however, surveys are nothing other than forms – which is why they can also be easily implemented with this plugin. You can, for example, link certain inputs with each other and thus create a logic within the form that adapts according to the user's entries. This is particularly practical for nested or dependent questions.
This WordPress plugin can also be used to create contact forms, quizzes and all kinds of calculators. The basic version is sufficient for most applications. If you want more, you have to switch to the premium version, which costs between 49 and 300 USD. The premium version allows you, for example, to connect a CRM or create surveys with several pages. Thanks to its great functionality, you may be able to cover other applications with this extension – especially if you plan your plugin use well in advance. This versatility helps put the costs into perspective.
With over 300,000 active installations, Formidable Form Builder is one of the most popular plugins in this category. It scores 4.5 out of five possible stars from over 750 ratings.
3. YOP Poll
- Developer: yourownprogrammer
- Active installations: over 20,000
- Ratings: 4.5 out of 5 stars from 400 reviews
The plugin YOP Poll is a straightforward polling tool that contains plenty of ready-made styles and designs you can start using right away. In addition to creating, editing and deleting polls, you can also duplicate them. This is especially handy if you regularly create similar polls and don't want to have to start from scratch each time.
Moreover, you can display the results of the survey to the users of your website immediately and in various different ways, plan surveys in advance (start time and end time), restrict the survey to certain user groups (e.g. only registered users) and prevent abuse by blocking participants via cookie or IP address.
What's a little annoying with YOP Poll, however, is that you can only create one question per survey. Nevertheless, the plugin is actively used by more than 20,000 sites and gets 4.5 out of five possible stars from 400 ratings.
4. Perfect Survey
- Developer: Webaid
- Active installations: over 2,000
- Ratings: 5 out of 5 stars from 25 reviews
The survey plugin Perfect Survey also specializes solely in surveys. It has an intuitive drag-and-drop builder that makes it easy to place the individual elements in the right place. In addition, the plugin is already translated into 12 languages. It can therefore be used in English-speaking countries as well as in Europe and even Asia. Anyone who runs an international website will appreciate this multilingualism.
All data can be exported via a CSV file and then further processed into graphs and diagrams using Excel or Numbers. The plugin supports single and multi-choice surveys, ratings and a selection of images. Perfect Survey has no premium version and no paid add-ons. Everything is free of charge and can be used without incurring any additional charges.
This is probably one reason why the plugin gets top marks with five out of five stars. Although this plugin is only actively used on 2,000 websites and there are only 25 reviews, these results suggest it's certainly worth testing.
5th Poll, Survey & Quiz
- Developer: OpinionStage
- Active installations: over 10,000
- Ratings: 4.5 out of 5 stars from 250 reviews
The name of Poll, Survey & Quiz also reveals its functions. This plugin is aimed at anyone wanting create surveys, polls or quizzes on their website. There are ready-made templates for all three formats, you just need to adapt and publish them with your content.
It's also possible to immediately display or export the results of the surveys in real time with this plugin. Furthermore, you can use the interaction of the users to generate leads via integrated call-to-action buttons or newsletter integrations. If you want to create a so-called "viral quiz", you can also activate sharing via social media.
The basic version of Poll, Survey & Quiz is free of charge. If you want more, you'll need to spend between 19 and 199 US dollars. It's a tad annoying that the developers base the price heavily on the views of the surveys: you'll have to use the paid version if your surveys are loaded more than 250 times per month. Depending on where the polls are integrated, even small blogs are likely to reach this limit quickly. If you place your survey in the sidebar, you only need 9 clicks per day to exceed this threshold.
The plugin is currently running on over 10,000 WordPress installations and currently receives 4.5 out of five stars from 250 reviews.
Conclusion: Surveys with WordPress are a breeze
From the selections of plugins in this guide – and the more than 500 other surveys tools in the WordPress plugin directory – you can see that creating surveys, polls and quizzes is a piece of cake. The only thing that's a bit more complicated is the legal framework.
It goes without saying that you need to pay attention to GDPR and data protection. This applies especially to the storage of cookies, IP addresses and when asking for personal data within your surveys. An example of personal data collection would be if you want to connect your surveys with your CRM or newsletter program and gather leads. To avoid warnings here, you need to seek legal advice that analyzes your plugin and your planned surveys in detail.
It makes sense to find out in advance which plugin functions are free of charge. This way you don't have to wait until you've set up the site before you realize whether the functions you want might cost you something. Once you've cleared up these points, surveys and polls are a great way to get to know your readers better. If you know your readers' opinion about certain topics or your service, you can also make them happier. Or develop new content ideas from their feedback.