Google My Business: More Visibility For Your Local Business

Sven Scheuerle Updated on 20.10.2020
9 Min.
Setting up Google My Business
Last updated on 20.10.2020

If you want to place your company in the Google search results for free and increase your local visibility in search engine rankings, there is no getting around Google My Business. Because Google My Business not only helps to manage company information such as location, opening hours, telephone numbers, website and much more in a simple way. You can also use it to attract new customers. 

What is Google My Business?

Google My Business is a free Google service that allows you to present your business in Google Search and other Google services such as Google Maps.

The big advantage of Google My Business is that your company is displayed in local search queries with lots of additional information - such as your telephone number, opening hours, address, photos, ratings - and the potential customer gets a first impression of you and your company.

You can think of Google My Business as a kind of business directory listing. You should definitely use it to place your company and your services on the local market. Because with a listing in this Google service, you can achieve a wide reach for free.

Important here: Keep your company information up to date. Because nothing is more annoying for a potential customer than when he tries to contact you via a phone number or address that is no longer available. By the way, you can easily change your contact information at any time via the Google My Business dashboard or the app that comes with it.

A company's listing in google's search results:

Google My Business: More Visibility For Your Local Business

A company's listing in Google Maps:

Google My Business: More Visibility For Your Local Business

The advantages of Google My Business at a glance

As you've probably noticed when reading this, Google My Business offers a lot of advantages for you and your business. You should definitely take advantage of this if you want to compete with your competitors. 

The advantages of Google My Business at a glance: 

  • Increase of visibility in local search results
  • Central management of company information via the dashboard
  • Monitoring of the traffic (Google Insights)
  • Control your company's information (opening hours, address, phone, website...)
  • Use images for a more personalized presentation of your company
  • Interaction with customers by means of the reviews
  • New customer acquisition

Setting up a Google My Business listing for your company

Below, I'd like to share my best practices on how to easily create a Google My Business listing for your business. All you need to do is follow these two steps: 

1. Create a Google Account or sign in with an existing one

The first step is to create a Google Account. If you already have one, you can register register here. Before you can access all features of Google My Business - including the dashboard - you'll need to provide some information about your business. 

Google My Business: More Visibility For Your Local Business

Among other things, Google asks you for your company's name, your location, address, business category and contact details, which are then displayed in the search results. 

2. Confirm your details: Postcard, call or SMS

In order for Google to be sure that you are the owner of the company and that the location information is correct, you need to verify yourself via a code. To do this, Google will send you a postcard with a confirmation code within a few days/weeks after you have registered and submitted your details.

Until you receive the confirmation code, your company will not appear in the search results. Until then, you can already be busy posting information such as photos, products, events and more on Google My Business. Once you receive the postcard, you'll need to enter the verification code via the Google My Business dashboard. This confirms the location and ownership of your business.

Afterwards it may take another few days until your company appears in Google search results and Google Maps with all the information you have entered. 

In addition, confirmation is also possible by call or SMS. However, this function is only available to selected companies. 

The Google My Business Dashboard

Now that you have successfully signed up for Google My Business, you will be taken to the dashboard. From here you can manage a variety of company information. In other words, if something changes to the information you have already entered, you should adjust it here as quickly as possible.

Google My Business: More Visibility For Your Local Business

In the left menu bar you will find all options available to you. In the following, I would like to explain which settings you have for each individual menu item.

Homepage / Dashboard

You can design the Google My Business homepage or dashboard the way you want. On the dashboard itself, you'll find some hits in the "main window" as well as useful information. You can also use the left menu bar to access every single function that is available to you in Google My Business.

Posts

In the articles you can regularly inform your users and potential customers about news and deposit here for example special offers, promotions, vouchers or even products. These are then displayed in Google search results as well as Google Maps.

Google My Business: More Visibility For Your Local Business

Info

Google My Business: More Visibility For Your Local Business

Under the item "Info" basic data about your company is stored. You can edit and manage this data at any time. This includes information such as the address, opening hours, website, telephone number, appointments and much more. 

Statistics

Google My Business: More Visibility For Your Local Business

The item "Statistics" is incredibly interesting for every company that registers on Google My Business. Because here you can view statistics on your business listing.

This means, among other things, you can see exactly which customers find your listing or how they search for it. This information will help you take steps to make your Google My Business listing more efficient. 

Reviews

Google My Business: More Visibility For Your Local Business

Under the option "Reviews" you can see all reviews of customers who have already used your product or services. This will help you to improve your business and to stay in contact with your customers and to exchange information with them. 

Text messages

Google My Business: More Visibility For Your Local Business

With the Google My Business app, customers can send you messages directly to your smartphone via SMS. The big advantage: You can reply to these customers immediately and in the shortest possible time.

Under the item "Text Messages" you can easily set up this service and view your text messages. 

Photos

Google My Business: More Visibility For Your Local Business

You should always use the "Photos" function in your Google My Business account. Here you can upload photos or videos of your company and give potential customers who come across your listing via Google a first impression.

Whether it's a logo, cover, videos, interior, exterior, workplace or team, your own photos give your Google corporate identity a personal touch. 

Products

Google My Business: More Visibility For Your Local Business

Using the "Products" option, you can easily add products to your Google My Business listing that you sell and have in stock. These are also displayed in Google search results and can significantly increase the number of customer visits. 

Services

Google My Business: More Visibility For Your Local Business

Very similar to the products, you can store under "Services" corresponding services that you offer in your company. You can add these using the existing text field and confirm by clicking the "Apply" button.

website

Google My Business: More Visibility For Your Local Business

The most essential thing within your Google My Business listing is, of course, an existing website. If you already have your own website, you can add it by clicking on "Info". 

If you don't have your own website yet, Google My Business offers you the possibility to create your first own website in a few steps via the "Website" function. A simple and user-friendly editor is available for this purpose, which you can use to create your first own website, even if you are a beginner. 

Users

Google My Business: More Visibility For Your Local Business

The item "Users" is only interesting for you if you want to share your Google My Business account with other users. This makes sense, for example, if you have employees who regularly need to enter data in Google My Business. 

Place ads

Google My Business: More Visibility For Your Local Business

You can use the "Place ads" button to place AdWords campaigns for your company. This means you can promote your business through pay-per-click advertising in Google search results. 

Login for user defined Gmail account

Google My Business: More Visibility For Your Local Business

The "Sign up for a custom GMail account" feature is especially useful if you need to have your own email address or domain for your website, for example.

In the so-called G Suite service from Google, you can use other Google services for your business.

Add a new location

Google My Business: More Visibility For Your Local Business

Your company has several locations or branches? Then you can enter them under the option "Add new location

Manage locations

Google My Business: More Visibility For Your Local Business

Under "Manage Locations" you can manage and edit all your stored locations and view the Google location verification. 

Linked accounts

Google My Business: More Visibility For Your Local Business

You have the option to connect your Google My Business account with other Google services, such as Google AdWords or the Merchant Center. If you'd like to view your linked accounts or remove links, you can do so at any time by selecting the "Linked Accounts" option.

Settings

Google My Business: More Visibility For Your Local Business

In the "Settings" feature, you can choose which actions within your Google My Business account you'd like to be notified about by email. You can choose from a variety of options here. 

Support

Google My Business: More Visibility For Your Local Business

With the "Support" item you can access the Google Help Center, where you can search for problems and solutions if you are stuck in Google My Business.

6 tips for using Google My Business

1. Always keep company data up to date

As mentioned in the article, you should always keep your business data in Google My Business up to date. You need to be aware that your business listing can be found by new potential customers virtually every day.

If your telephone number, address or opening hours are no longer correct, this will not leave a good impression on new customers. 

2. Add detailed company description

Take advantage of the possibilities offered by Google My Business and add a detailed description of your company to your listing. This will also be displayed in the Google search results.

With the help of the company description you can give potential customers a first impression of you and a company by using 750 characters. 

3. Use pictures for your Google My Business listing

Pictures say more than a thousand words - You certainly know the saying and it is true from experience. You can write so many positive things about your company. However, if you don't leave any pictures or videos, most potential customers will find it difficult to get a "picture" of you and your company.

So take advantage of the possibilities that Google My Business offers you in this regard:

  • Logo
  • Cover picture
  • Video
  • Interior shots
  • outdoor shots
  • In the workplace
  • Team

4. Communicate with customers about the reviews

As you probably already know, customers can rate your company directly from reviews in Google. They can tell you and other customers how satisfied or dissatisfied they are with your product or service. Use this feature to get in touch with your customers and respond to the reviews they write. Both positive and negative feedback can give you valuable input for improving and developing your product or service.

5. Use contributions to inform about current events

The post function is a kind of news area that helps you to inform your customers about for example current offers, events, products or vouchers. This feature should also be an essential part of your Google My Business listing. Especially if you run a local business.

If potential customers are looking for you or this type of product or service, they can see immediately what offers or promotions they are currently receiving from you. 

6. The Google My Business app

With the Google My Business App you can view and edit all company information at any time while on the road. You can also receive current customer queries directly on your smartphone and answer them immediately. 

Conclusion

Google My Business offers no disadvantages for companies - on the contrary. With the free reach that this Google service offers you, you benefit not only from local search queries. The Google business contribution can also help you win new customers.

I hope the article has shown you how easy it is to create a Google My Business account and what opportunities this service offers for you and your business.

What is your experience with Google My Business? Have you already benefited from your listing? And did you already know all of the features listed above? I'd love to hear your comments!

Picture: Richard Balog | Unsplash

Sven Scheuerle – Independent freelancer and passionate affiliate marketer has been working in online marketing for many years. He is also a blogger and regularly posts on his blog BLOGGiraffe.de about self-employment in online business.

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