Maintaining your own blog is a challenge. After all, you don't just want to write a blog post that nobody reads. You want to achieve something with your content. To make unread articles a thing of the past, I'll guide you through 7 simple steps of writing the "perfect" blog article. Find out how to captivate your readers.
How do I write the perfect blog post?
To be able to write a really good blog post, especially the preparatory work is crucial. If you simply start writing and try to get as many words as possible in an extremely short time, the quality will most likely fall by the wayside. Robert Weller from toushenne explains very well in this context, why systematic writing is so important.
In order to write an article with real added value for your readers, it is not enough to simply deal with the predominant topic of your blog. Instead, you should have answers to questions like "Who are my readers?" or "Why am I writing this article at all? But more on that in a moment. So let us start with the first step:
Step 1 - Set goals for your blog article
Before you start writing, it is important to set yourself a concrete goal with your blog post. What do you want to achieve with the article?
There are several ways you can set your goal:
- Establish or further develop your status as an expert in your field
- Present your service or product
- Increase your reach and number of subscribers
- Subscribe to your newsletter generate
It is important that you know in advance what visitors to your blog should do after reading it.
Your intention, your goal, should be the focus when writing a blog post and should be a central theme throughout the text. You guide the readers to a certain direction and explain to them how they can reach your goal.
Step 2 - Get to know your target group
Even before writing the blog post you should take a closer look at your target group.
Who are the people you write for and who you want to read your articles?
You don't want to waste your time talking to the wrong people. The better you know your target group, the better you can create your contribution.
Regular, interesting content will make your blog a source of information that your readers will enjoy consulting. You communicate relevant content to your visitors, take them by the hand and help them to solve a problem.
You are an expert in your field and should prepare this knowledge in such a way that your readers can make the most of it. You can do this by answering the questions of the readers competently.
You can find out which questions are most frequently asked in your subject area, for example, with the tool "Answer The Public" find out.
Step 3 - Find the right topic
If you run a blog yourself, you probably know the situation: The empty text document is open, but you can't think of a good topic. In fact, for many bloggers the constant finding of topics is one of the biggest challenges. Particularly with niche topics, the feeling quickly arises that all aspects of the topic have already been dealt with at breakfast.
An obvious tip for the necessary inspiration is to read current magazines and topic-specific blogs. After all, you don't have to reinvent the wheel every time.
In addition, subject-specific Facebook groups or Twitter threads offer an interesting insight into the questions and topics that currently concern your target group. If your head just feels empty and blocked, sometimes even a short walk helps to be open for new ideas.
The best ideas often come to you when you are not actively looking for them. It's best to be open to new content ideas at any time and record your thoughts in writing – for example in a note app. From your notes you can then create new blog posts with real added value for your readers.
In case you need a little more help with the topic search: The marketing professionals from Chimpify have, for example 41 blog article formats that can help you come up with ideas. If you like it a little more creative, take a look at these 18 Techniques for finding ideas from HubSpot .
Step 4 - Discover your own style
Give your blog posts a personal touch. Because your writing style is what makes your articles authentic and individual – whether you are a solo blogger or writing for a company. After all, your readers want to know who is speaking to them.
A short author biography under each article is a nice way to give your content more personality. At best, the reader can imagine the person or company behind the article and identify with it. How much you reveal of yourself depends on the topic and target group of your blog.
In order to give your lyrics a special recognition value, you should find your own style and stay as true to it as possible.
Step 5 - Strike a balance between reader expectations and SEO
Content: Significant for your readers
You should write your blog post primarily for your readers, not for search engines. When your readers click on a post by you, they have certain expectations. For example, you would like to be entertained, informed or look for an answer to a specific question. The added value for the reader is therefore key.
Your website visitors are therefore not without reason on your blog. They want to benefit from investing their precious time in reading your blog article. So grant them their wish by answering their questions competently.
In addition to the technical content, you should of course also not ignore the keywords.
Keyword: Siginificant for search engines
Search engines show content with the most topic-relevant content in the results. The better the keywords (= the search intention) and the content of your post are matched, the better chances it has of appearing in the search results.
Therefore, you should optimize your content based on keywords that are relevant to your topic. A good keyword is characterized by a high search volume (number of monthly searches) and the least possible competition. If you have an idea for a keyword, just type it into Google search and see if the search results match it. If the search shows you blog posts, you're in the right place.
A very helpful - and free - keyword tool is "Ubersuggest“ by Neil Patel. There you can enter your keyword and see, for example, the distribution of search queries over the last 12 months and the probability of ranking in the top 20 with the keyword. You can also view similar KWs or keyword suggestions and much more. To illustrate that there are seasonal differences in many themes, I brought along the keyword "parasol balcony" as an example:
If you follow the above points, your content has a real chance to appear in the search results.
Keyword research - but right!
How to carry out a more detailed keyword search is explained step by step in this article.
Step 6 - Define the structure
Define a rough structure for your blog post in advance. In order for your contribution to be found online, it must be designed in a way that it is accessible to readers and search engines is equally interesting. Part of the planning:
First of all, think of a suitable headline. This should be a promise to your readers, which you fulfill in your text. What benefit do the readers have from reading your text? You should choose an exciting title that encourages further reading, contains the main keyword and consists of about 6 words.
Write in the introduction what your blog post is about and explain the topic while you present important arguments. Don't take away too much information, but design the introduction in such a way that it encourages visitors to read on. A rough guideline for a good introduction is about 50 words. The keywords of the article should be placed at the beginning of the article, if possible.
Choose appropriate subheadings for your content. These should divide your text into different sections and give the readers an overview of the whole article.
# Let's go! The writing of the blog post begins
The preparatory work took a lot of time. This is now rewarded when you write your blog post.
All the tips and information you have previously collected can now be incorporated into your unique blog post that is tailored to your target audience.
Step 7 - Ensure good legibility
Users on the Internet are fast. The blog post is therefore often only flown over. If the important information cannot be found at first go, then one click is enough for the user to say goodbye to yours site and call up new information.
Therefore: When writing, make sure that your article is easy to read.
- Keep the sentences short
- Structure your post into sections with subheadings
- Dedicate a separate paragraph to each new thought
- Check the text for spelling and grammar
Proper blogging: Checklist for the perfect blog post
You have done it: You have written an almost perfect blog post. To be on the safe side, ask yourself the following questions before publishing your article.
- Does the title arouse interest?
- Does your headline convey to the reader what he can expect from the text?
- Did you think of everything you were gonna put in?
- Have you not strayed from the subject or is there unnecessary information?
- Do you have a consistent reader appeal?
- Are all sentences grammatically correct?
If all criteria are met, you can attach a call to action for your readers. Tell them what to do. Most of the time you need to point out the action you want your readers to take, so that they share and comment on the blog post.
Afterwards you can publish your perfect blog post - a post that responds to the search intention of your target group, is sensibly structured and creates real added value for your readers - with a clear conscience.
Conclusion: Good blogging takes time
Writing the "perfect" blog article is a challenge in itself. If you haven't written an article of your own yet, then it's best to first consider setting up your own blog makes sense for you or your company at all. After all, maintaining a blog takes up a lot of time and work.
If the answer is "Yes", then it is best to start planning and brainstorming right away. If you follow the above steps a few times, creating a new blog post will become easier from time to time.