Google Site Kit: Complete Guide to Google's Official WordPress Plugin

7 Min.

With "Site Kit", Google's official WordPress site kit plugin, you can bring the Google services directly into your CMS – in a single click. In this article you will learn how to connect the Site Kit plugin to one or more services to get a clear view of your Google data within the WP dashboard.

What is the Google Site Kit plugin?

Google Site Kit: Complete Guide to Google's Official WordPress Plugin

At the Google Site Kit Plugin it is the first official Google Plugin for WordPress . The Plugin unites all Google products in just one dashboard, allowing users to quickly and easily view data on performance, search engine optimization or AdSense revenue. 

The services you can Pluginmanage with Google Site Kit include the following: 

  • Google Search Console
  • Google Analytics
  • Google AdSense
  • Google PageSpeed Insights
  • Google Tag Manager
  • Google Optimizer

The statistics and performance reports are well structured and clearly laid out so that they are comprehensible for everyone. Furthermore, setting up the Google Site Kit plugins does not require any programming knowledge. 

This also applies to the Tag Manager, which allows you to easily integrate codes and scripts into your website without editing the source code. 

In the following, I'd like to show you how to install Google Site Kit, what the dashboard of the plugins looks like and what reports are displayed here.

How to install the Google Site Kit plugin in WordPress

As mentioned before, you can download the Google Site Kit Plugin install and activate directly via the WordPress backend. Alternatively you can use the Plugin also about the Plugin-directory and install it manually. 

Google Site Kit: Complete Guide to Google's Official WordPress Plugin

After you've seen the Plugin you will find the dashboard and all settings in the menu WordPress bar. However, you can access the Plugin only users who are logged in as Admin have access. 

When you first set up the Site Kit plugins on your site , you will find the "Start Setup" button on the dashboard. 

Google Site Kit: Complete Guide to Google's Official WordPress Plugin

With a click on the button you start the setup of the plugins WordPress site.

The setup of Google Site Kit

In order to use the Google Site Kit PlugininWordPress, you must first verify that you are the owner of your domain or URL. Prerequisite for using the Site Kit plugins is - who would have thought it - a Google Account. 

To complete the verification of your domain, you must log in to your Google Account and allow Google Pluginto retrieve data from the Search Console. If you have not yet used the Search Console, you can also set it up during the process. 

Once you have verified yourself as the owner of your domain, you will be automatically plugins redirected to the dashboard of the Google Site Kit and can now link other Google services such as Analytics, AdSense or the Optimizer to the Site KitPlugin. 

Google Site Kit: Complete Guide to Google's Official WordPress Plugin

Hint: If you don't use "www." in your domain, but have "www." in the Google Search Console, you may not be able to verify your domain and the Site Kit Pluginwill not be able to retrieve any data.

Google Site Kit: How to connect more services

Via the Site Kit → settings WordPress menu, you can access the overview where you can see which services the Google Site Kit is Pluginalready connected to. 

In addition, under "Other Services", you can connect the unconnected services to the Site KitPlugin. 


Would you like the Site Kit Plugin reset at some point - that is, disconnect all connections - you will find under the "Admin Settings" the possibility to WordPress -Plugin to reset. 


The Google Site Kit Dashboard

On the Google Site Kit Dashboard, you will find an overview of the most important key figures for each service you have Pluginconnected to the service, or the most important key figures on the performance of each source. 

In the following I will show you this using the examples of the Google Search Console, Google Analytics and Google Pagespeed Insights.

Within the dashboard you can select the time period of the displayed data for all services. Data from the last 28 days are displayed by default. 

Search funnel


In the so-called "Search Funnel", data such as "Impressions", "Clicks" and "Unique Visitors from Search" are displayed. Under the individual key figures you can also see from which sources these stems. 

  • Impressions: Search Console
  • Clicks: Search Console
  • Unique Visitors from Search: Analytics


Under the heading "Popularity" you will find key figures on the most popular sites and contributions. Among other things, the most frequently clicked and displayed search results and the most frequently accessed content of your website. 


Below these displayed columns for "Popularity" you also have the possibility to analyze sites or post individually. Simply enter the title or URL and click on the button "View Data". 


Afterwards you will arrive at a kind of "own dashboard", where you will find exclusively data of the respective site or the respective contribution. Among other things, this includes key figures on the "Search Funnel", traffic, keywords and the page speed. 




In the Google Site Kit Pluginyou can also use the tool Google PageSpeed Insights at your disposal. As soon as you have started the analysis, the current data on the PageSpeed of your website will be displayed here. These are of course updated regularly and automatically. 

Who should use the Google Site Kit plugin?

The Google Site Kit Pluginis basically suitable for all those who WordPress operate their website and use Google services such as the Search Console, Analytics, AdSense or the Tag Manager. 

If you always want to check the performance and the performance of your website quickly and easily, the Google Site Kit Pluginprovides you with all the important key figures from the individual tools on a single dashboard. 

In addition, the Google Site Kit Pluginis also ideally suited for customer projects. With the help of the dashboard, customers can view the most important key figures from the linked tools themselves at any time, without having to have in-depth knowledge of the individual services.


The big advantage of Google Site Kit is that you can view plugin all Google services centrally via a dashboard, directly in WordPress it. It also makes your monitoring work easier and saves you time, because you don't have to log in to every single Google service. 

Another advantage in my opinion is in any case the ability to easily set up a dashboard for customers to monitor their website on a daily basis and see how it is site developing. 


For advanced users the Google Site Kit Plugin back in, of course Plugin "too much". That means that the Plugin naturally also affects the performance of the entire website. Even if it has only minimal effects, this can be a disadvantage for one or the other user. 

multisite banner blog

Privacy: How to use the Google Site Kit plugin GDPR-compliant

Because the Google Site Kit Pluginwith Analytics stores personal information, you must set up Analytics in accordance GDPR with your needs after you connect it. To do this, simply go to the settings of the plugins Google Site Kit and call up the menu with the connected services. 

Then click on "Analytics". You will then see the "Edit" option, which you must click on to remove the snippet plugins et by the Google Site Kit. 


Here you can see some details about the account, the property and the data which are displayed for your website. To remove the Analytics snippet, you must check the "Remove Snippet" option under "Do you want to remove the Analytics snippet inserted by Site Kit". 


That's it! In order to be able to continue recording data via Google Analytics, you also need an GDPR additional plugin such as Borlabs Cookie or GDPR Cookie Compliance - in which you can store the analytics snippet in accordance with data protection regulations. 

The snippet for Google Analytics looks like this: 

Using Google Site Kit with Borlabs CookieIf you want to use this GDPR - and e-privacyPlugin Borlabs Cookie it is relatively easy to use the Google Site Kit Plugin to be used in accordance with data protection regulations. Because Borlabs Cookie has a so-called Script Blocker, which blocks the set snippet from the Site Kit Plugin is automatically detected.


Exactly how it works in Borlabs cookie is explained to you in following documentation Explained step by step.  


The Google Site Kit Plugin for WordPress is a great way to manage and view multiple Google services within one dashboard in the WP backend. In my opinion this is Google plugin therefore very useful in its application especially for laymen or customer projects.

Advanced and professional users however will find the Google Site Kit Plugin from my point of view less useful. Because the evaluation possibilities within the plugins are limited. In addition one would have here again another plugin in WordPress installed, which can ultimately affect the performance of the entire website. 

Have you already had your own experience with the Google Site Kit Pluginor do you have further questions? I am happy about your comment.   

Sven Scheuerle – Independent freelancer and affiliate marketer with a passion, has been working in online marketing for many years. He is also a blogger and regularly writes on his blog about self-employment in online business.

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