Are you looking for the perfect reseller hosting for your WordPress business? Whether you want to offer hosting services under your name as a freelancer, web designer or agency – choosing the right provider is crucial to your success. Unlike in our WordPress hoster comparison, in this article we compare reseller hosting with the competition. I look at criteria such as reliability and uptime, managed hosting (especially security features, support and simple administration), scalability, commissions and payment models and white labelling. The data comes from performance tests, rating portals and experience reports.
Top 10 reseller hosters compared: Who is the best web hoster?
I’ll show you the best WordPress resellers in comparison – from affordable entry-level offers to premium providers.
- Strato
- netcup
- Hostinger
- Alfahosting
- Ionos
- dogado
- All-Inkl
- Hostpress
- SiteGround
- Raidboxes
Strato – Inexpensive, but with performance losses
Strato is based in Berlin and is one of the largest web hosting providers in Europe. The company is part of the United Internet group and, within that, the IONOS Group. Strato focuses on affordable hosting combined with robust security measures and a reliable infrastructure.
Advantages
- High uptime
- Affordable entry-level prices
- ISO 27001-certified data centers in Germany (GDPR-compliant)
- Robust security features
Disadvantages
- Performance isn’t always stable under heavy load
- Support rather slow and inflexible
- Additional charge for extended support hours
- Limited scaling options
- No managed hosting: Requires significant in-house administration and maintenance effort
- Less intuitive setup and operation
If you want to find out more, take a look at our detailed comparison of Raidboxes and STRATO.
netcup – Flexible and inexpensive
netcup, based in Germany, offers its hosting services at competitive prices and on high-performance servers that are attractive even to more demanding resellers.
Advantages
- Reliable uptime and server locations in Germany and Austria
- Good value for money with plenty of storage space
- Robust security features
- White-labeling options
Disadvantages
- Fluctuating performance with shared resources
- Menu navigation takes some getting used to due to the separation of the Customer Center (CCP) and Plesk
- Standard ticket-based support can be slow at times. Extended 24/7 support is available only for an additional fee
- Other features are also available only for an additional fee
- No specific WordPress agency tools (such as staging, centralized plugin management, or isolated test environments)
Hostinger – Agency Hub with Partner Program
Hostinger is an international web hosting provider headquartered in Lithuania. The company does not offer traditional reseller hosting; instead, it provides agencies and freelancers with the “Pro Panel” within its own hPanel. This allows users to centrally manage client projects, assign access rights, and transfer websites with a single click. Through the Hostinger Partner Program, agencies managing 10 or more websites also receive recurring commissions and can generate new customer inquiries via the Hostinger catalog.
Advantages
- High uptime
- Intuitive hPanel with a dedicated Pro Dashboard for agencies
- Attractive partner features (inbound leads starting at 10 websites, commission model, and staging)
- Affordable entry-level prices for multi-year contracts
- Easy setup and migration
- Good integrated WordPress features (object cache, automatic staging, malware scanner)
Disadvantages
- Customer support is primarily in English and heavily reliant on automated help bots and references to the knowledge base
- Performance in the entry-level Pro segment is based on shared infrastructure and reaches its limits during peak loads
- Significant price increase after the initial contract term (renewal prices are sometimes considerably higher)
- No true white-labeling: Customers come into direct contact with the Hostinger brand
Alfahosting – Traditional reseller hosting with fixed user tiers
Alfahosting (part of the dogado Group), headquartered in Halle an der Saale, offers structured reseller plans based on shared hosting. The plans differ in terms of the number of user accounts that can be created, as well as the allocated SSD and email storage space. The servers are located in German data centers, and customer service is available around the clock.
Advantages
- Clear pricing structure with tiered quotas for user accounts and storage space
- Servers located in Germany with 24/7 support
- Discounted purchasing terms for domains in the reseller model
- Included web installation tools and cron job management
Disadvantages
- Based on shared hosting resources without isolated server performance per customer website
- No specialized workflows for WordPress agencies (e.g., 1-click staging, centralized plugin management)
- Performance limitations for computationally intensive instances or high visitor volumes
Ionos – Partner portal with a broad infrastructure portfolio
IONOS (part of United Internet AG, headquartered in Montabaur) targets web designers and agencies with its agency partner program. The system combines centralized customer and project management in the partner portal with various hosting infrastructures—ranging from traditional web hosting to VPS and cloud servers. In addition to reseller features, IONOS offers an agency directory for matching inquiries and support from a dedicated account manager.
Advantages
- Centralized partner portal for managing client projects and access rights
- Broad infrastructure portfolio (shared hosting, cloud servers, dedicated root servers)
- Dedicated personal contact person in addition to 24/7 customer support
- Agency directory for generating potential new customer leads
- ISO 27001-certified data centers in Germany and Europe
Disadvantages
- Complex product and menu structure (management is partly spread across the Control Center, Cloud Panel, and Partner Portal)
- Confusing pricing structure with variable additional costs for certain add-ons
- Standard shared hosting plans reach their performance limits during high traffic spikes
- No specialized WordPress agency tools (such as automated staging environments at the click of a button or isolated test instances)
If you want to find out more, take a look at our detailed comparison of Raidboxes and IONOS.
Dogado – B2B Partner Program with a white-label- and commission Model
Dogado is a German provider specializing in web hosting that operates its servers exclusively in Germany. The company specifically targets digital agencies, IT service providers, and web professionals. The partner program distinguishes between active white-label reseller business (including a white-label panel and domain reselling) and a pure referral system with recurring commissions. The server infrastructure is operated in certified German data centers and powered by 100% green electricity.
Advantages
- Separate partner models for true white-label reselling or commission-based referrals
- Integrated domain reselling with tiered purchasing terms
- Broad B2B portfolio (cloud servers, vDataCenter resources, backup solutions)
- Personal contact person and ISO 27001-certified data centers in Germany
Disadvantages
- Higher price point compared to pure budget reseller hosting providers
- Product offerings are sometimes over-engineered for smaller web projects due to the strong B2B and cloud focus
- Based on generic hosting infrastructure without specialized WordPress workflows (such as 1-click staging or WP-specific server caching)
All-Inkl – Established reseller hosting with excellent support
All-Inkl, based in Friedersdorf, Saxony, is one of Germany’s best-known web hosting providers. Its reseller offering is based on its own reseller servers and its in-house KAS (Customer Administration System). This allows agencies to create their own customer accounts, allocate storage space, and manage licenses. All-Inkl stands out above all for its server locations in Dresden, transparent all-inclusive pricing that includes domain quotas, and fast, direct support.
Advantages
- Easily accessible, direct phone and email support (with a 24/7 emergency hotline included in higher-tier plans)
- Transparent package pricing including domain quotas and free SSL certificates
- Fast KAS panel for creating and isolating separate client accounts
- ISO-certified data centers in Germany with high availability
Disadvantages
- User interface (KAS) is technically reliable but visually outdated and takes some getting used to for beginners
- No live chat support channel
- Based on traditional shared infrastructure without isolated performance guarantees per client website
- No specialized WordPress tools for agencies (such as 1-click staging, centralized plugin management, or WP caching)
Hostpress – Good managed WordPress hosting that comes at a price
HostPress, based in Eppelborn, Saarland, is a German provider specializing in managed WordPress hosting. For agencies and resellers, HostPress offers so-called multi-plan packages as well as dedicated managed cloud servers, which allow multiple client websites to be managed on isolated resources. In addition to direct reselling, a partner program with recurring commissions is available. The offering includes WordPress-specific caching solutions (including WP Rocket integration) as well as specialized German WordPress support.
Advantages
- WordPress-optimized infrastructure with isolated server resources and integrated server caching
- Specialized German WordPress support via phone, chat, and ticket system
- Multi-plan options and managed cloud servers for centralized management of multiple client projects
- Free migration service, including subsequent performance optimization
- Affiliate program with recurring commissions for client referrals
Disadvantages
- Higher pricing structure compared to shared hosting resellers
- White-label option (custom branding/domain in the customer panel) available only as a paid add-on
- Focused exclusively on WordPress and WooCommerce—no support for other CMS platforms or general web hosting
SiteGround – International Google cloud infrastructure with agency features
SiteGround (headquartered in Sofia, Bulgaria) is an international web hosting provider that specifically targets agencies and resellers with its GoGeek and Cloud plans. Its technical infrastructure is based on the Google Cloud Platform (GCP) and includes, among other options, a server location in Frankfurt am Main. Through its own control panel (Site Tools), agencies can manage client projects, assign specific access rights, and set up white-label accounts.
Advantages
- Modern control panel (Site Tools) with white-label options for client accounts
- Infrastructure based on the Google Cloud Platform with freely selectable server locations (including Germany)
- Integrated WordPress performance tools (in-house caching and optimized PHP environment)
- Daily automatic backups and 24/7 support via live chat and ticket system
Disadvantages
- Significant price increase upon contract renewal after the first billing period expires
- Limited storage space (SSD quotas) per pricing plan
- Direct live chat support in the customer portal is only accessible after clicking through automated help wizards
- White-labeling and prioritized support are limited to the higher pricing tiers (GoGeek / Cloud)
Raidboxes – Specialized managed WordPress hosting for agencies & freelancers
Our hosting service is based on managed hosting that is fully optimized for WordPress. The technical foundation consists of isolated container resources (boxes) for each website, rather than traditional shared hosting. Our in-house partner program is specifically designed for web designers, freelancers, and digital agencies. It offers free development environments (Dev Boxes), centralized dashboard tools (such as 1-click staging, cloning, and automatic backups), as well as the choice between direct reselling (with up to a 60% agency discount) or project referral in exchange for a one-time commission.
Advantages
- Isolated server resources (container architecture) for reliable performance without the “neighbor effect”
- Free development time (Dev Boxes) for new client projects
- Flexible partner model: choice between reselling (30–60% agency discount) and a handover commission model
- Time-saving dashboard tools for agencies (1-click staging, website cloning, centralized bulk management)
- German-speaking expert support specializing exclusively in WordPress and WooCommerce
- Integrated server-side security features (Web Application Firewall, automatic backups, SSL)
Disadvantages
- Higher price point compared to basic budget hosting resellers
- No white-labeling of the customer dashboard (customer logins go through the Raidboxes interface)
- Focused exclusively on WordPress and WooCommerce
You want to switch to Raidboxes?
Talk to us! Together we’ll find the best solution for you and your company. Or test our WordPress hosting directly for several days free of charge!
What is reseller web hosting, and how does it work?
Do you want to offer your clients a hosting solution without having to worry about servers and technical details? That’s exactly where reseller hosting comes in. You become a reseller or partner of a hosting provider—with all the trimmings (e.g., storage space, performance, uptime, management tools)—so you can offer or manage professional WordPress hosting for your clients.
In day-to-day agency work, there are typically two models:
- Classic reselling (custom package & margin): You purchase hosting resources at a low cost from the hosting provider, put together your own maintenance or service packages, and bill your clients for them monthly.
- Transfer of Ownership / Brokerage (Commission): You build the website on a development environment and, upon completion, transfer the hosting contract to your client with a single click. The hosting provider handles billing, and you earn a brokerage commission.
Advantages and disadvantages of reseller hosting
Now you may be asking yourself: Is reseller hosting profitable for my company?
I’ll summarise the advantages reseller hosting offers you as an agency or freelancer:
- You outsource the technical part: The hosting provider sets up the IT infrastructure and handles maintenance, security, and backups. This means you don’t need your own servers, expensive infrastructure, or technical expertise, and you can focus on building your business and serving your customers.
- Easy scalability: As your customer base grows or your customers’ needs increase, you can easily add more resources.
- White-labeling & branding: Many providers allow you to offer hosting under your own brand—from neutral staging URLs to customized management dashboards.
- Full pricing autonomy: You determine your profit. In addition to the name (in the case of white-labeling), you also decide what you want to charge for your hosting or maintenance packages, allowing you to influence your profit.
In addition to the advantages, I must of course also point out the disadvantages:
- You are dependent on the host: As you are using the hosting services of a third-party provider, you are of course heavily dependent on their performance and availability. This means that if the host has outages or operates slow servers, this has a direct impact on your customers and falls back on you. You will then be held responsible, even if you have no control over it.
- You have little to no technical control: With reseller hosting, you have little to no control over the technical conditions such as server settings and configurations. If you need customised solutions, you will quickly reach your limits here. You often get standard solutions here.
- Your customers experience a two-stage support: If you can’t answer your customers’ questions directly and have to wait for your host to respond first, this can be perceived as annoying from your customers’ point of view.
- With some hosters, you share resources: Reseller hosting often runs on shared hosting structures (not with Raidboxes). This means that your customers share server resources with other users. If one user uses a lot of resources, your customers may notice this in the form of poorer performance.
How do you choose a reseller hosting provider and what should you look out for?
Choosing a reseller hosting provider is an important decision that you usually make once and that will have a huge impact on your business in the long term. I have put together the most important criteria that you should look out for in order to find the best reseller hosting provider for you:
- Reliably high performance: The loading time of websites is the argument – if not the most important one – for the satisfaction of your customers. I recommend that you choose a host that has optimised its technical infrastructure for WordPress.
- High uptime: If there’s one thing customers don’t like besides a poor loading time, it’s the lack of availability of their website. Look for a host that can guarantee an uptime of at least 99.99%.
- Easy scalability: It should be easy for you to scale your business flexibly if you want to attract more customers or if individual customers have more traffic. Make sure that additional resources such as storage space and CPU power can be added easily and without high costs.
- GDPR compliance, data processing agreements (DPAs), and server location in Germany: An absolute must for agencies in the DACH region. Make sure the servers are guaranteed to be located in Germany and that you can digitally sign data processing agreements (DPAs) with just a few clicks.
- Security functions: Integrated security features are just as important for your hosting service. These include free SSL certificates, regular backups, DDoS protection and malware scanning. Make sure that not only basic security features are included.
- Intuitive website management: A user-friendly dashboard makes it easier to manage and set up your customer websites. Make sure that the host offers an intuitive user interface that saves you time and automates work steps.
- Support and customer service: Reliable support that is available during your working hours is essential. After all, your customers expect help quickly in the event of problems. Be sure to take a look at the different support channels (e.g. chat, phone, email) and response times. But that’s not all – experience shows that customer questions often go beyond hosting and concern WordPress itself, for example. Here you are well positioned with a hosting partner who can provide this and has the expertise.
- Transparent and fair pricing model without hidden costs: There are hosters who entice you with low entry-level prices, but which increase drastically after a while or have complicated cancellation conditions. Keep an eye out for hidden costs (e.g. upgrades, additional domains or SSL certificates).
- Simple setup and migration: Both setting up a new website and switching from another host should be simple, free and quick. This makes it easier for you to get started and prevents downtime.
In addition to these hard facts, I recommend that you also compare all the other services offered by the providers. Who includes more services? Each additional service can make a difference not only for you, but also for your customer.
And you’ll get the most authentic assessment and validation of the providers anyway if you read through testimonials.
Frequently asked questions (FAQ) about reseller hosting
Who is reseller hosting suitable for?
In my experience, reseller hosting is particularly well-suited for two groups: agencies and freelancers. With reseller hosting, they can offer their clients not only websites but also hosting services directly. From the client’s perspective, this can make all the difference when choosing a provider.
How do I get started with reseller web hosting?
First, do your research and choose a provider. Opt for a reliable hosting provider that offers reseller packages, and pay particular attention to factors such as price, performance, support, and scalability. Once you’ve made your decision, you can finalize the offer you’ll present to your customers.
Can you make money with reseller hosting?
Yes, reseller hosting is one of the most effective ways for agencies and freelancers to generate recurring monthly revenue (MRR). The actual hosting is usually bundled with additional services such as maintenance, backups, security updates, and support into a monthly maintenance package (e.g., between €30 and €150 per month per customer). Through excellent customer service, you’ll ultimately build long-term customer relationships and secure long-term contracts.
What is the difference between in-house reselling (white label) and a commission model (handover)?
In the traditional in-house reselling model, the agency purchases hosting resources from the hosting provider, creates its own packages, and bills the end customer directly for the hosting. In the commission model (handover), the agency acts as an intermediary, passing the hosting package directly to the customer. The contract is between the customer and the hosting provider, while the agency receives a one-time or recurring commission from the hosting provider.
What legal requirements (GDPR & General Terms and Conditions) do I need to follow as a reseller?
Since, as a reseller, you process personal data of your customers’ website visitors (e.g., IP addresses in server log files), you must enter into two data processing agreements (DPA): You enter into one DPA with your hosting provider, and as a service provider, you enter into another DPA directly with your own customers. In addition, the server locations must be GDPR-compliant (ideally within the EU).
Do I absolutely need white-labeling for reseller hosting?
Not necessarily. White-labeling (customizing the admin interface to match your agency’s design) is useful if you want your clients to be able to work independently in the hosting backend. However, many agencies handle web hosting as a fully managed service. In this case, the client never accesses the dashboard themselves, so neutral or third-party branding doesn’t matter.
How does traditional shared reseller hosting differ from managed WordPress reselling?
With traditional shared reseller hosting, you share a large server—including its resources (CPU/RAM)—with many other users and typically manage access using tools like Plesk or cPanel. Managed WordPress reselling offers isolated resources (containers) for each customer’s website, server-side WordPress caching, as well as automatic updates and security backups, which drastically reduces your maintenance workload.
Who is liable in the event of server outages or hacking attacks on customer websites?
That depends on the model you choose and your terms and conditions. When reselling on your own, you are the primary contractual partner for the infrastructure vis-à-vis your customer and should address downtime and security provisions through clear service level agreements (SLAs) and terms and conditions. Under the commission model (handover), liability for the server infrastructure lies directly with the hosting provider.
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