AI Marketing creates a competitive edge. Artificial Intelligence (AI) is a key factor for future competitiveness and is already changing the way companies create content for their online business. Many talk about its use, but very few use it.
In this article, you will learn what advantages artificial intelligence can give you over your competitors, and how and for what content you can use the technology in your online business.
Why use AI for your business?
The development of artificial intelligence has reached a point where the results, e.g. written texts, can no longer be distinguished from those of a human being.
- AI is not yet able to replace human copywriters, but the cooperation between AI and humans can already achieve up to five times higher productivity and thus save costs
- According to a study conducted by TCS in 2021, of 951 German companies surveyed, only 13% were using the technology and just over a third were planning or discussing the use of AI
- On the other hand 54 % of the companies surveyed believe that the use of AI will be an important element for the future competitiveness of their company. This is low when compared internationally. According to Exploding Topics, 83 % see the use of artificial intelligence as a priority in their strategy
And this is also confirmed in the spending on AI software. It is estimated that by 2028, AI software revenue will increase tenfold to $997.77 billion compared to 2020.
Those who get in early and adopt AI will not only be able to take advantage of its benefits, but will also be ahead of the competition. Conversely, any delay in the adoption of AI is likely to increase the competitive disadvantage.
Text creation with artificial intelligence
Whether it's blog posts, social media posts, advertising of any kind, emails or product descriptions, there's a good chance you've come into contact with AI-generated content without realizing it.
AI text generators are being used by more and more companies and bloggers to create high-quality, persuasive SEO-optimized content. The quality of the content is already so good, it can no longer be distinguished from human-written texts.
This is also reflected in customer rating. The best AI text generator has a rating of 4.9 out of 5 from over 50,000 customers. The question is no longer, whether AI will soon take over content marketing, but when. And the answer may come sooner than we think. There are more than enough reasons for using AI text generators.
AI Text Generators in Content Marketing
AI tools for automated texts have been around for a while. AI text generators create ads for Google and social media.
- AI text generators can describe products or generate scripts for videos
- Even blog posts and entire books have already been written with an AI
- Those who want to create captivating titles and introductions or improve texts will find many excellent suggestions through the AI
- Even well-known marketing principles such as AIDA (Attention-Interest-Desire-Action) or PAS (Problem-Agitate-Solution) can be created with a good AI at the push of a button
It is also possible to adjust the writing style by giving the AI adjectives such as professional, optimistic or sarcastic. When you set the AI's name to one of a famous person, the AI will try to adopt that person's style. The applicability is manifold and it is fascinating how high the quality of the results is.
Text generators create amazingly good quality
Texts created by artificial intelligence are getting better and better. They are at times so good that they can no longer be distinguished from those created by humans.
They imitate different writing styles and even reveal emotions. At the same time, they are unique and SEO optimized. Those who do not trust the AI, can have their texts checked with plagiarism checkers such as Copyscape.
My experience so far: 100 % plagiarism-free. However, one should be careful when finding facts. You should always check and verify them, because the AI is not (yet) made for this. You can get around this shortcoming by giving the AI the facts. The more and more precise the better.
Faster writing thanks to AI
After overcoming the learning phase, one will notice a clear difference in productivity.
While providers promise up to five times faster writing, some customers report even better results.
One of AI's great advantages is the support it provides in overcoming writer's block. It often generates ideas and suggestions that you may not have thought of yourself.
AI providers rely on strong communities
Using AI text generators can feel overwhelming at first.
That is why most providers offer a platform for their customers on which the general handling of their tool is explained, and instructions on targeted problems that arise when generating content, are provided.
In addition, the providers usually maintain social media groups in which other users share their experiences, problems and, above all, problem-solving approaches with each other.
Be careful when selecting an AI
It feels like new providers appear on the market almost every week, but not all of them deliver what they promise. There are big differences in quality. Therefore, caution is advised when choosing and you should only opt for the best AI text generators at the moment.
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AI in Marketing - Video Content
Corporate videos in 50 different languages at a fraction of the cost? No problem. Artificial intelligence has made great strides not only in text creation. Modern technology also has a lot to offer when it comes to creating videos.
Videos are an essential part of a good content strategy. According to a study by Cisco, 80 % of all web traffic will consist of videos in 2022.
In short, if you want to reach your customers, you should rely on moving images. But the production of videos is complex and requires an enormous amount of time and, above all, budget.
This is exactly where the AI market leaders in video creation take over. Create more content with less effort and thus reach a larger audience.
An example of this is Lumen5. A script is all you need here to create a video. This can be a blog post, the presentation of one's own company or a list with facts and figures. The content is uploaded via a URL, a document or by copy-and-paste.
The rest of the work is done by the AI. Cutting scenes to optimal length, highlighting important words, selecting background images, videos and music and making them available for publishing in the desired format.
If you like it a little more personal, Synthesia.io is the right place. It creates videos with text here, too, but including an avatar that speaks in 50 different languages, if you wish. You can choose from an existing pool or create your own.
The applications of AI-created videos are numerous. Enrich your blog, create videos for your social media channels or create B2B and internal communications, training or explanatory videos.
Improve the quality of images with AI
High quality images are indispensable for any website, especially for products.
However, editing and optimizing each image is both time consuming and costly. You need the know-how for this and, if you take on this task internally, usually also expensive image editing software is needed. But this is now getting competition from AI.
In the meantime, images can be imported directly and the AI takes care of the editing. Up to 90 % of the processing time can thus be saved.
With Claid from Let's enhance.io, for example, you create highly compressed images at an amazingly high resolution. Images can be enlarged 16-fold with the AI without losing quality. The AI can also automatically improve light, sound and colors in the same process.
The special feature here is that the software is able to optimize missing pixels during enlargement by comparing millions of images.
Thanks to the latest compression method, the images remain relatively small, ideal for keeping loading times short and thus creating a further SEO advantage to rank better in Google.
The future of image processing looks even brighter and it won't be long before Open AI's DALL-E project is made available to the public. This project is working on an AI that can create images from text. The results so far are amazing:
Conclusion on AI Marketing
Artificial intelligence already has the potential to improve your business in many different ways. AI content creation is a great way for businesses of all sizes to get high-quality content quickly and cost-effectively.
AI tools can be helpful in creating engaging blog posts or other marketing materials. Qualitatively, there are differences between the providers, so it is advisable to stick to the market leaders.
Looking into the future, there is no doubt that artificial intelligence will be an important part of any online business. Therefore, it is advisable to integrate the technology into your business at an early stage.