Gutenberg vs. WordPress Page Builder: How Did the Editor Develop?

Tariq Baig Updated on 21.10.2020
6 Min.
Gutenberg vs. pagebuilder
Last updated on 21.10.2020

Since the official release of WordPress 5.0 (6 December 2018) is the Gutenberg-editor part of the WordPress -Core. That means..: Gutenberg has now been in use for over a year. Therefore we look here in this article what has happened in the meantime.

In addition, we are now looking into the question of whether anything has changed between the Gutenberg editor and the already established WordPress page builders.

I think by now everyone should know "What the Gutenberg-editor is". But in case you don't know the new WordPress -editor yet, here is a short review of the most important features:

  • The Gutenberg-editor replaces the TinyMCE editor.
  • The new editor uses individual blocks instead of the single large text field of the old editor.
  • A block can contain text, an image, a button, a quote or much more.
  • Multi-column layouts can be created more easily with it.
  • You have drag & drop features to arrange the blocks.
  • It is designed for compatibility with existing WordPress functions.

In official live demo on you can try out the Gutenberg editor directly.

the new Gutenberg-Editor
On you can test the Gutenberg editor in your browser.

If you want to know more, you should read the article WordPress 5 and the Gutenberg-editor read. After that you know what to look out for in the new editor.

Without a doubt, the new editor brings flexibility to the creation of content. You can use it to create individual post and page content, even without programming knowledge.

But, uh...

The Editor is only the beginning of 3 planned phases

The editor is only the beginning
Gutenberg is more than an editor. He is also the foundation that will WordPress revolutionize the way websites are customized and created".
- Source:

The phases of Gutenberg
Gutenberg has three planned stages. The first one, which is geared towards integration into 5WordPress .0...

These basic elements pave the way for the upcoming project phases two and three, which are planned for next year. These will to go beyond posts and pages and cover page templates and finally the complete customization of the website.
- Source:

On this subject the Interview of WPCrafter with Matt Mullenweg (the founder of Automattic, the company behind is highly recommended. In the interview, the two talk about Gutenberg and the future of WordPress.

The developers have quite big goals for the project Gutenberg. But the way they write, this is just the beginning. Gutenberg is still in its infancy. That's why we should clarify a few things.

Gutenberg compared to page builders – what is still missing

It is a backend editor and not a live editor

In the Gutenberg-Editor you do not see the complete design of the website when editing. You have to use the preview, which can make the adjustment a bit trickier in some places.

Gutenberg is an advanced content editor but not (yet) a page builder

Phase 1 of Gutenberg focuses on the editor and thus on the creation of content for posts and pages. At least in its current form, you cannot customize the complete design of your site with Gutenberg, as you can with page builders.

The following illustration is intended to clarify this major difference somewhat. With the Gutenberg-editor you edit the white area of the blog post or the site , that is the content. The orange colored part, the layout can be completely customized with Page Builders like Elementor , . (The blue part is just the interface, we will ignore that at this point).

wordpress page builder layout Elementor
With the Gutenberg-editor you can edit the white area of the display.

The basic design for Gutenbergis based on the Theme

If you do not use a Page Builder, the basic design of your website is based on the Theme. So the orange part in the picture above is replaced by the Theme for sure.

Even with the use of the new blocks, the style options are still available with the Gutenberg-editor still quite simple. Basically the Gutenberg-Editor in its current form an advanced content editor.

Gutenberg is not (yet) accepted by the community

If you look at the current ratings of the Gutenberg plugins the vast majority are not impressed by the new editor.

Or many simply do not want to get used to a new workflow that requires some training.

Be that as it may, with over 200,000 active installations, only just over 1% rated it Pluginwith one or two stars.

Gutenberg Rating
The valuation of the Gutenberg plugins (as of May 2019)

Personally, I can't quite understand the poor ratings. I updated mine site on the release date and have had no problems with Gutenberg. Well, I didn't have too much content either.

Okay, with the wrong Theme and a lot of content, there may be some complications with the update. But I think here the Plugin- and Theme-developers to step in and ensure compatibility. WordPress I don't think you can blame them for providing our beloved CMS with new features.

How does the further development ofGutenberg?

Project Gutenbergreceives features in phase 2 and 3 to also customize the complete design of your website. But the developers are talking about the development of the next years. So it will still take a while until you Gutenbergcan call it Page Builder. But in this time the Page Builders will of course develop further.

The strength of Gutenberg lies in its large WordPress community

Due to the open-source mentality of WordPress Gutenberg, in principle any developer can participate in the expansion of Gutenberg. Also at this time there are already some plugins that provide Gutenberg with additional functions and new blocks.

A few of them would plugins like to mention at this point:

If I have Pluginforgotten an important one, please let me know in the comment below.

On this topic, you should watch the video of Income Mesh, in which 10 essential plugins for Gutenberg presented.

If you have a number of plugins you should also take a look at the block manager that has been introduced to Gutenberg with the recently released WordPress version 5.2. This allows you to disable blocks, as there will inevitably be overlaps between the plugins there. Furthermore, the workflow is not disturbed by too much selection.

Gutenberg Block Manager Screenshot
The GutenbergBlock Manager

Page builders such as Elementor or Beaver Builder also allow the use of plugins other developers. But others, such as Thrive Architect, do not offer this possibility. Gutenberg can only benefit from the community.

The compatibility with existing WordPress functions could slow down the development a little

The WordPress -Core is designed for high compatibility with the lowest possible access barriers. This is one of the peculiarities of WordPress , but at the same time the high compatibility also limits the free development. But also here the extensions from the WordPress community can shine again.

Our Conclusion: Will Gutenberg replace WordPress' Page Builder?

So in my opinion the question should be approached differently. Instead of asking yourself where to find competing points, you should rather think about how Gutenbergand Page Builder can benefit from each other.

A good example is here once again Elementor with her Elementor Blocks for Gutenberg plugins. With this you Plugincan Elementor Templates as block in Gutenberg insert. This allows you to insert your templates, which you have created with the Elementor Page Builder, also in Gutenberg use.

Or you can go like Brizy with Brizy.Cloud another way. In the cloud, landing pages can be created as HTMLsites without WordPress the need for any HTML.

In my opinion, casual users will benefit greatly from Gutenbergthis to create appealing content. After all, many websites do not necessarily require the use of a full-featured page builder.
The WordPress page builders will be more strongly oriented towards the power users. As a result, developers will also be able to address more extensive functions that are specifically designed for professional users.

I think, even in the long run, the page builders will not be replaced by Gutenbergthem.

If you would like to get more information about WordPress page builder, I can publish the review on my blog about Elementor Pro suggest. In it you will learn what one of the most popular page builders has to offer.

Finally, I'd like to know what you think about this. Will Gutenberg replace the Page Builder in the long run? Tell us your opinion in the comments below.

In the course of time, he has come across too many websites and online shops where the foundation was not optimal. The time has come to remedy this. The mission is to help local companies in particular to finally become successful on the Internet. From the structure of the website and the important settings, it is all about laying the right foundation for online success.

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